Lead Acquisition / Growth Manager

Банк ЦентрКредит Казахстан, Алматы, проспект Назарбаева, 226 2026-01-28 09:13:15
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Описание

ВАМ ПРЕДСТОИТ:
  • Курирование онлайн-каналов привлечения
  • Построение end-to-end воронок
  • Расчёт и контроль CAC / CPA
  • Анализ конверсий и точек роста
  • Взаимодействие с digital-маркетингом и аналитиками
МЫ ОЖИДАЕМ, ЧТО У ВАС ЕСТЬ:
  • Опыт в digital acquisition / growth
  • Понимание performance-маркетинга и аналитики
  • Умение работать с воронками и цифрами

Необходимый опыт:

  • Курирование направления онлайн-привлечения клиентов через цифровые каналы
  • Формирование и развитие стратегии acquisition
  • Построение и ведение сквозной аналитики привлечения клиентов
  • Анализ end-to-end воронок (от входа до активного клиента)
  • Расчёт, контроль и оптимизация CAC / CPA
  • Анализ конверсий на всех этапах клиентских воронок
  • Выявление узких мест и точек роста
  • Формирование гипотез по улучшению эффективности каналов
  • Взаимодействие с digital-маркетингом, аналитиками, CVM и IT
  • Контроль корректности данных в аналитических системах
  • Подготовка аналитических отчётов и рекомендаций для руководства
В сопроводительном письме обязательно указать зарплатные ожидания.

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Карточка вакансии:

  • Должность Lead Acquisition / Growth Manager
  • Размещено: 2026-01-28 09:13:15
  • Город Казахстан, Алматы, проспект Назарбаева, 226
  • Зарплата:
  • Компания: Банк ЦентрКредит