The opportunity:
Kazakhstan, Kyrgyzstan and Mongolia PepsiCo Beverages business is big and important to European Franchise Operations. We were and will be a key growth contributor to PepsiCo business in the upcoming years.
You will lead a multi-million business and marketing organization for sustainable and profitable growth in collaboration with our bottling partner. You will shape the future by finding growth opportunities from a consumer insight to the in-market realization. You will use your creativity to connect with local consumers by leveraging global communication assets and developing local ones. You will work with multicategories: Carbonated soft drinks, Energy drinks and others.
As a member of a diverse and dynamic Europe Beverages Franchise team:
The role in Franchise will give you an opportunity to:
Key responsibilities:
- Supports development and execution of brand strategies and marketing plans for assigned brands, maximizing existing knowledge/learning from PepsiCo system (including Brand, Innovation, Portfolio management, PPA, Design, Activations, Campaigns, Promo & pricing) in collaboration with the bottling partner.
- Lead the execution of AOP plans to ensure delivery of set KPIs with the cross functional team and bottler.
- Develop communication strategy, implement it (including creative development, digital strategy, media strategy, total connection planning, PR).
- Support innovation projects through the stage gate process.
- Collaborate with PepsiCo internal team and the bottler’s Marketing and Commercial teams to achieve the above objectives.
- Lead alignment of marketing activities with bottler partner and supervise execution ensuring delivery of aligned activity KPIs.
- Effectively managing the brands budget, and ensure compliance with all controls.
Requirements:
- Marketing experience 3+ years incl. 1+ years of Brand Management Role.
- Fluent Russian and English languages, Kazakh is good benefit (but not mandatory).
- Experience in Beverages is a plus.
- Strategic planning.
- Brand, category management, product and brand development, ATL and BTL activities planning and execution.
- Strong execution and project management skills.
- A high level of self-motivation, initiative, and leadership, with the ability to work independently and as part of a team.
- Communication and interpersonal skills, cross functional team managements skills.
- People, marketing and cross functional team management skills.
- Good analytical and problem solving skills.
- Good understanding of marketing processes and marketing expertise.
Conditions:- Working in an international company with developed corporate values and standards.
- Official registration in the staff of the company.
- Stable salary, annual salary increase based on performance.
- Advanced social package: voluntary medical insurance, life insurance, cellular communication compensation.
- Opportunity for growth within the company.