Requirements:

- 5+ years of experience in digital content, ideally within media, entertainment, or brand publishing.

- Proven track record of growing traffic through SEO and digital storytelling.

- Strong knowledge of web and social media platforms: YouTube, TikTok, Instagram, CMS systems.

- Basic to intermediate skills in Adobe Suite (Premiere Pro, Photoshop) or mobile-first content editing tools.

- Strong writing and editing skills in Kazakh, Russian, and English.

- Understanding of brand and tone of voice, and ability to apply it in all outputs.

- Strategic thinker with an eye for analytics and user behavior.

- Self-starting executor who can lead projects and get hands-on when needed.

- Curious, adaptive, and deeply in tune with digital content trends.

- Confident communicator and relationship builder, both internally and externally.

Responsibilities:

- Support the Media Marketing Manager in developing and executing digital strategies that drive traffic and conversion across direct and indirect online channels, with a focus on key feeder markets.

- Oversee the creation, curation, and publishing of original, brand-aligned digital content to engage target audiences.

- Maintain and optimize the product’s presence across brand.com, OTA platforms, metasearch engines, and online listings to ensure consistency and accuracy.

- Conduct regular competitor benchmarking to assess content quality, pricing, and promotional positioning, ensuring the brand maintains competitive visibility.

- Manage and grow the product's social media presence, ensuring alignment with brand tone and campaign objectives.

- Monitor and optimize digital acquisition channels, including SEO, paid social, display advertising, and metasearch, in coordination with external partners and agencies.

- Launch and optimize a content SEO strategy

- Increase non-paid traffic and engagement by XX% across owned platforms.

- Secure 3–5 recurring content partnerships with third-party social media platforms relevant to brand.

- Deliver a measurable increase in brand visibility in external platforms.