Digital Specialist

This role exists to provide support to the Digital and eCommerce Manager in the implementation of the digital marketing strategy for both categories - RMC (ready-made cigarettes) and RRP(reduced risk products). It includes managing the day-to-day maintenance of all digital eco-system services and implementation of improvements, all with the goal to effectively reach and attract consumers via the web.

Position:

As the Digital Specialist, you will be responsible for:

• Execution of RMC & RRP digital marketing strategies:
  - Plan and implement online advertising campaigns (SEO, SMM, contextual advertising, social media, email marketing, etc.) - Assess marketing channel performance and optimize strategies.
• eCommerce management:
  - daily maintenance of RRP online store and eCommerce platforms (Telegram). - Update content (products, prices, promotions).
  - Improve UX for better consumer satisfaction.
  - Coordinate with logistics and warehouse for smooth order fulfillment.
• Performance monitoring & analytics:
  - Create dashboards to track key metrics (Google Analytics, CRM, social media). - Track user behavior change, monitor conversions, traffic, and sales.
  - Identify and implement improvements based on data insights.
• Operational support:
  - Assist the Digital and eCommerce Manager with budget tracking, ASP planning, and alignment with key stakeholders (agencies, service providers). - Support loyalty programs and process customer feedback.
• RMC & RRP digital & CRM management:
  - Maintain RMC & RRP CRM and 1-2-1 (Ambassador) applications. - Update content, promotions, and optimize UX.
  - Manage and maintain RMC & RRP CRM systems.
• RMC & RRP web platforms:
  - Maintain RMC & RRP websites and Telegram platforms. - Optimize UX and update content regularly.
  - Continuously look to optimize the user experience (UX) of websites and social media channels to improve consumer satisfaction.
  - Implement content strategies with RMC & RRP Managers and creative teams.

Requirements:

• Bachelor’s degree in Marketing, Business, Tech, or a related field.
• Minimum of 2 years of experience as a digital specialist in international or large local companies (similar roles, such as CRM administrator, are also suitable).
• Ability to learn quickly and work efficiently in a fast-paced environment.
• Strong analytical and problem-solving skills, with a creative approach to challenges.
• Capability to manage multiple complex projects simultaneously.
• Fluency in English (spoken and written).
• Proficiency in Windows applications; knowledge of Adobe software and third-party CRM systems is a plus.

What to expect:

• Flexible working hours.
• Transportation.
• Competitive salary.
• Access to the company’s training and seminars.
• Comprehensive health insurance.
• Life & Disability insurance.
• Well-being programs for employees.