Key Responsibilities
1. Strategy Development & Planning:
Develop and execute annual/quarterly social media marketing strategies, ensuring alignment with overall brand objectives and marketing plans.
Conduct competitor analysis, trend insights, and audience research to continuously optimize strategic direction.
Manage the social media content calendar together with SoMe agency to ensure strategic and cohesive content publishing.
2. Content Planning & Creation:
Lead the planning, creation, and production of original content (including text and image, short videos, live streams, etc.) with agency, building a highly distinctive brand content style.
Manage external content creators, KOLs/KOCs, and agencies to ensure output aligns with brand tone and quality standards.
Establish and maintain the brand's social media content asset library.
3. Channel Operations & Growth:
Be responsible for the daily operations, follower growth, and engagement enhancement of core platforms (e.g., Instagram, TikTok, Telegram, YouTube).
Adapt and execute global/headquarters social media campaigns such as Xiaomi Imagery Awards,Xiaomi Master Class; plan and implement growth initiatives (e.g., TikTok chanllenge campaigns, H5 page engagement, hashtag challenges) to efficiently acquire potential users.
Manage social media advertising budgets, execute targeted ad campaigns, and optimize cost-per-follower acquisition and traffic to sales
4. Data Analysis & Optimization:
Monitor, analyze, and report on key social media metrics (e.g., engagement, growth, traffic, conversion rate, brand share of voice).
Based on data insights, continuously test and optimize content strategy, posting schedules, and advertising strategies.
Regularly report social media performance and ROI to the team and management.
5. Community Management & Public Sentiment Monitoring:
Build an active online brand community, nurture core user relationships, organize offline fan events such as Xiaomi Fan Club, Xiaomi POP Run, Xiaomi Renovation, and enhance user loyalty.
Establish a public sentiment monitoring mechanism, promptly respond to user comments and direct messages, and properly manage potential crises.
Collaborate with customer service and product teams to translate user feedback into actionable insights for product and service optimization.
Requirements:
Bachelor's degree or higher, preferably in Marketing, Communications, Advertising, or related fields.
3-5 years of experience in social media marketing or digital content operations. Prior experience successfully building or managing social media accounts for well-known brands is preferred
Proficient in the operational rules, content ecosystems, and advertising systems of major social media platforms (mastery of at least 2-3 platforms required).
Excellent content planning and copywriting, with a high standard for visual aesthetics. Familiar with basic image and video editing tools.
Data-driven mindset, proficient in using social media data analytics tools for performance evaluation.
Strong Internet Savvy & Rapid Learning Ability: Keen ability to capture trending topics and skillfully integrate them with the brand.
Resilience & Creativity: Can maintain creative passion and handle challenges in a fast-paced, multi-tasking environment.
Preferred Qualifications:
Experience in building a social media matrix from scratch or incubating a successful IP is a plus.
Practical skills in photography, short-form video shooting/editing, graphic design is a plus