Responsibilities:
Develop and execute the overall CRM strategy for Central Asia, building a localized customer lifecycle management framework.
Own and drive key CRM performance indicators including campaign ROI, and NSS-related, ensuring data-driven decision making and measurable commercial impact.
Lead CRM system development, optimization, and integration with sales, digital platforms, and dealer systems to ensure seamless customer journey management and full-funnel visibility.
Design and implement targeted customer engagement programs including loyalty schemes, referral programs, event marketing, digital campaigns, and personalized communication strategies to enhance customer loyalty and brand attachment.
Support dealer network CRM capability development by establishing operational standards, performance monitoring mechanisms, and training systems to ensure consistent CRM execution across CA.
Resolve and close loops of customer complaints and prevent public opinion from escalating in CA.
Requirements:
At least 5 years of experience in CRM, customer operations. Experience in automotive, and regional or multi-market management experience is a plus.
Strong understanding of customer lifecycle management, with hands-on experience in retention enhancement, and customer value management.
Proficient in CRM system application and optimization, with solid data analysis capability and cross-system integration mindset to enable effective collaboration.
Fluent local language and English are required, and result-oriented mindset.