Be a part of a revolutionary change

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Your day-to-day:

• Identify and evaluate potential collaborators: creators, artists, designers, and brands aligned with SFP strategic platforms.
• Build a pipeline of relevant partners that reflect emerging trends, cultural shifts, and untapped audience segments.
• Initiate and negotiate partnership agreements in coordination with Legal, Procurement, Finance securing effective value driving collaborations.
• Maintain and regularly update a database of current and potential partners, ensuring ongoing relevancy, compliance, and strategic fit.
• Process briefs from other SFP departments (e.g., Brand Marketing, CX) to identify and source new collaborators based on cross-functional needs.
• Develop creative mechanics for Brand engagement channels collaborator.
• Ensure early alignment with collaborators on expected creative outputs (photos, videos, merchandising, branded materials) to secure consistency and quality from the start.
• Align proposed local collaborations with the global team to secure required approvals and ensure consistency with global brand platforms and compliance frameworks.
• Conduct continuous market research to discover new cultural platforms, festivals, art initiatives, design hubs, and immersive and lifestyle spaces relevant to SFP audiences.
• Build a pipeline of relevant partners that reflect emerging trends, cultural shifts, and untapped audience segments
• Recommend innovative collaboration opportunities that enhance consumer relevance and visibility.
• Support strategic planning for plug-in opportunities within key festivals, events, and third‑party platforms.
• Lead negotiations with partners, creators, and collaborators to secure the most effective and mutually beneficial partnership terms.
• Coordinate and support collaborators during content shootings, brand events, festival activations, retail visits, and partnership‑related trips.
• Brief collaborators, creators, and agencies on brand strategy, compliance standards, and creative requirements to ensure high‑quality output.
• Oversee and align all produced creative materials with collaborators - including photos, videos, merchandise, and other branded assets - before using in physical channels, posting in digital channels or proceeding with large‑scale production.
• Ensure smooth operational support during all collaboration touchpoints (production days, events, logistics, travel).
• Create and integrate content into partners’ digital channels to maximize reach in Kazakhstan and CAS markets.
• Provide partners with brand-aligned materials for social and digital usage (Instagram, Telegram, websites).
• Track digital performance and propose optimization.
• Build strong, long-term relationships with collaborators, partners, agencies, event organizers, and cultural influencers.
• Maintain ongoing communication to nurture loyalty, clarify expectations, and ensure high-quality output.
• Collaborate closely with the internal Brand Engagement team and key cross‑functional stakeholders, including Brand Marketing, Brand Activation CAS, Legal, and Procurement, to ensure alignment and effective execution.
• Support budget planning and utilization, partner fee structuring.
• Optimize costs through negotiation and resource efficiency.
• Track financials for each collaborator and partnership project, ensuring transparency and accuracy.
• Contract development in collaboration with Legal and Purchasing for partners and collaborators.
• Ensure all collaborations, content, and public appearances strictly follow local laws and internal marketing standards.
• Conduct regular reviews with Legal and Compliance teams to verify verification of collaborators and partnership base, branding elements through collaborators, developed materials, and communication guidelines.
• Maintain documentation to support audits and risk management.

Who we're looking for:

• Bachelor’s degree in Marketing, Communications, Business, Media, or related field.
• 4–6 years in PR, Brand marketing, or influencer management.
• Experience in lifestyle industries, FMCG, digital media, or events preferred.
• Experience working in regulated industries is an advantage (Kazakhstan/CAS region a plus).
• Strong partnership-building and negotiation skills.
• Deep understanding of cultural trends (music, art, design, festivals).
• Experience producing or coordinating branded content.
• Consumer‑centric mindset with attention to detail.
• Ability to balance creativity with strict compliance requirements.
• Agile, adaptable, and proactive.
• Advanced English is preferrable.
• Strong network of reliable, relevant collaborators and partners.
• High-quality, compliant content delivered on time and on budget.
• Increased digital reach and brand relevance across cultural spaces.
• Positive feedback from partners, internal teams, and consumers.

What we offer:

• An opportunity to pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress;
• An opportunity to build an international career and for cross-functional moves;
• Extended social package: life insurance, insurance from critical illnesses, additional payment for preschool development of children, participation in the Employee Assistance Program (financial, psychological and legal consultations) for employees and family members, and much more;

Philip Morris Kazakhstan is the holder of Top Employer Kazakhstan & Global award for 10 consecutive years as well as the only Equal Pay certificate holder in Kazakhstan, which proves our commitment to highest working standards.

Relocation support is not available for this job.