The Digital Manager position in the company helps the Media Network Manager in working with content creation and promotion, improving relationships between partners, as well as attracting opinion leaders.
Content Programming & Community Management
Run day-to-day programming of Red Bull’s Owned (redbull.kz) and Managed (TikTok, Instagram, YouTube, etc.) channels
Manage community interactions across platforms to increase engagement, loyalty, and word of mouth
Ensure the local voice of Red Bull resonates authentically, balancing global and local content
Social Media Growth & Engagement
Develop and execute content calendars aligned with brand priorities and cultural moments
Experiment with formats, trends, and platform-native features to drive growth
Increase metrics such as reach, frequency, engagement, and time spent with content
Content Production
Create platform-native content (short-form video, visuals, copywriting, and lightweight articles) when needed
Collaborate with internal teams and freelancers to deliver high-quality, fast-turnaround content
Support influencer-led and editorial partnerships with content toolkits and creative direction
Analytics & Performance Optimization
Track and analyze performance across platforms using analytics tools (Google Analytics, YouTube Studio, social insights, etc.)
Identify growth opportunities and optimize content strategies based on insights
Deliver regular reports with actionable recommendations to improve reach and engagement
Partnerships & Third-Party Ecosystems
Build partnerships with online media, social first publishers, creators, and communities relevant to Red Bull’s audience
Drive Red Bull brand visibility through content integrations and collaborations in external ecosystems
5+ years of experience in social media, content programming, or digital community roles
Proven success in growing online communities and platforms
Strong hands-on experience running social media accounts
Skilled in content creation and performance optimization
Fluent in Kazakh, Russian, and English
KEY ATTRIBUTES
Strategic thinker with strong execution skills
Data-driven but creative; understands trends and consumer behavior
Excellent communicator and relationship builder
Curious, adaptive, and passionate about Red Bull’s culture and values
FIRST-YEAR GOALS
Launch and optimize content and community management strategy across Owned & Managed channels
Grow non-paid engagement by 15% across Red Bull Kazakhstan’s social platforms
Establish 3–5 recurring partnerships with online communities or creators
Deliver measurable increases in engagement and brand visibility across third-party ecosystems