Brand Manager

LavoroSolutions Казахстан, Алматы, Алмалинский район 2026-01-28 12:28:26
Откликнуться на almaty.hh.kz

Описание

Обязанности:

  • Разработка, адаптация и внедрение стратегий развития брендов на основе маркетинговых исследований и международных стандартов компании.

  • Создание и реализация утвержденного бренд-плана.

  • Планирование бюджета на развитие брендов, контроль его исполнения и ROI.

  • Взаимодействие с коммерческими и финансовыми отделами, внешними агентствами.

  • Управление работой агентств и контроль выполнения договоренностей.

  • Планирование и координация промо-активностей, анализ эффективности.

  • Подготовка предложений по маркетинговым исследованиям и аналитике рынка.

  • Контроль маркетинговых активностей в канале HoReCa.

  • Поддержка внутренней отчетности и подготовка отчетов для руководства.

  • Обеспечение коммерческой тайны, ведение документации, поддержка корпоративного климата.

Требования:

  • Высшее образование, специализация – маркетинг.

  • Опыт работы в FMCG (клиент/агентство) – предпочтительно.

  • Владение ПК: MS Office (Excel, PowerPoint) – уверенный пользователь

  • Английский язык – Upper Intermediate / Advanced / Business English

  • Знание основ маркетинга, методов маркетинговых исследований.

  • Навыки стратегического планирования, постановки целей и задач для бренда.

  • Умение анализировать рынок, отслеживать тенденции и конкурентов.

  • Опыт создания позиционирования и креативных коммуникационных материалов.

  • Навыки бюджетирования, управления диджитал-кампаниями и активностями.

  • Аналитические способности, умение предлагать улучшения

  • Стратегическое мышление, умение мыслить возможностями.

  • Любознательность, высокая обучаемость.

  • Открытость, позитивный настрой, способность работать в команде.

  • Стрессоустойчивость, умение расставлять приоритеты.

Условия:
  • Официальное трудоустройство.
  • Гибкий график работы.
  • Социальный пакет: медицинское страхование, компенсация обедов, мобильная связь.
Откликнуться на almaty.hh.kz

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Карточка вакансии:

  • Должность Brand Manager
  • Размещено: 2026-01-28 12:28:26
  • Город Казахстан, Алматы, Алмалинский район
  • Зарплата:
  • Компания: LavoroSolutions