Responsibilities:

• Design brand strategy, aligned with all stakeholders
• Push growth of pillar products based on analysis, market and consumer expertise
• Implement new launches (from volume, GM calculation to shelf animation)
• Collect and analyze consumer and market insights and competition strategies,
• Adapt communication materials (imagery, digital, point of sale)
• Lead brand projects, working with other departments (medicine, sales, logistic, education, etc. ) and partner agencies to build broader business strategy;
• Make recommendations on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.);
• Manage and adjust marketing budget based on performance and business needs
• Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan.

Requirements:

• Higher Education
• Experience in marketing (preferably in international FMCG company)
• Excellent communication and presentation skills
• Upper-Intermediate English level or above