Marketing Lead / Growth Marketer

IB.Holding Казахстан, Алматы, проспект Назарбаева, 226 2026-02-26 14:31:48
Откликнуться на almaty.hh.kz

Описание

Коротко о роли
Ищем маркетолога, который запустит новый lifestyle-бренд напитков и
создаст стабильный поток гостей в точку через контент, инфлюенсеров и
рекламу.
Это роль запуска бренда с нуля.
Главный результат работы: рост трафика, продаж и возвратных гостей.
Основные задачи
Разработка маркетингового плана запуска
Контент и соцсети
  • разработка контент-стратегии
  • планирование и контроль выхода контента
  • постановка задач видеографу и дизайнеру
  • запуск регулярных съемок
  • развитие Instagram и TikTok
Работа с инфлюенсерами
  • поиск и привлечение блогеров
  • организация бартерных интеграций
  • формирование creator-сообщества бренда
  • управление рекламными размещениями
Генерация трафика в точку
  • разработка офлайн-активностей и акций
  • запуск коллаборации с локальными брендами
  • участие в маркетинговых активностях ТРЦ
  • регулярные инфоповоды для посещения
Performance-маркетинг
  • запуск рекламы в Meta Ads и TikTok Ads
  • тестирование креативов
  • масштабирование успешных кампаний
  • контроль рекламного бюджета
Аналитика
  • контроль CAC и ROMI
  • анализ эффективности маркетинга
  • ежемесячная отчетность по метрикам
Требования
Обязательные:
  • опыт в маркетинге 3+ лет
  • опыт запуска бренда / продукта / точки
  • опыт работы с TikTok, Reels, Июнфленсерами
  • понимание performance-маркетинга
  • опыт работы с подрядчиками и продакшеном
Будет плюсом:
  • опыт в HoReCa / lifestyle / beauty
  • опыт запуска офлайн-точек
  • опыт работы в стартапах
Мы ищем человека, который:
  • умеет работать быстро и руками
  • мыслит гипотезами и тестами
  • ориентирован на результат и метрики
  • понимает Gen Z и соцсети
  • умеет создавать интерес вокруг бренда
Формат работы
  • Алматы
  • full-time
  • работа на этапе запуска бренда
  • высокая зона ответственности и влияние на рост проекта
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Карточка вакансии:

  • Должность Marketing Lead / Growth Marketer
  • Размещено: 2026-02-26 14:31:48
  • Город Казахстан, Алматы, проспект Назарбаева, 226
  • Зарплата:
  • Компания: IB.Holding