We are looking for a Head of CVM / CRM to take full ownership of Customer Value Management and drive GMV growth through customer retention, purchase frequency, personalization, and recommendation initiatives.
This is a senior leadership role at the intersection of data, product, and marketing, with direct and measurable impact on business performance.
Own and lead the CVM / CRM strategy across the entire customer lifecycle
Manage customer journeys: onboarding, retention, repeat purchase, and reactivation
Drive GMV, LTV, and purchase frequency growth through CVM initiatives
Design, launch, and scale:
customer segmentation frameworks
lifecycle and retention programs
personalized offers, communications, and content
recommendation, cross-sell, and upsell initiatives
Develop and optimize loyalty and gamification mechanics
Build a strong culture of experimentation and A/B testing with clear business impact
Lead and develop cross-functional teams (CRM, analytics, product, marketing)
Partner closely with Product, Data Science, Marketing, and Tech teams
Own and track key KPIs: GMV, retention, churn, purchase frequency, uplift, and ROI
Who We’re Looking For
5+ years of experience in CVM, CRM, Loyalty, or Customer Analytics
Strong background in e-commerce, marketplaces, or digital consumer platforms
Deep understanding of customer behavior and purchase drivers
Solid analytical expertise, including:
customer segmentation
recommendation systems
churn, propensity, and behavioral models
Proven experience leading teams or multiple functional streams
Ability to work effectively at the intersection of data, product, and commercial strategy
Fluent English (working level)
Nice to have
Experience scaling CVM / CRM in large digital products
Loyalty or gamification experience
Hands-on experience with A/B testing, BI tools, or SQL
Background in product-led organizations
A key leadership role with direct ownership of revenue and GMV growth
Full responsibility for the CVM / CRM domain
Opportunity to work within a large, fast-growing e-commerce ecosystem
Strong data-driven culture and mature teams
High level of autonomy and strategic visibility
Competitive compensation and long-term career growth