• Develop 3Y strategy for the Mega-brand to achieve target volume & value, market share and contribution objectives for the assigned markets;
• Prepare and gain approval for Brand Annual Operational plan including portfolio, NPD, pricing, communication, media, instore activities, etc.;
• Support overall Mega-brand strategy by setting the overall vision for the brand on a local basis, customizing and translating the global activities to fit best local consumers;
• Initiate and lead marketing research projects in order to identify, understand and monitor consumer needs and wants;
• Initiate, lead and manage consumer activations across all touch points under the assigned brand communication platform and exploring new areas if appropriate;
• Manage all aspects of Mega-brand communication including:

briefing and managing advertising agencies to ensure effective brand advertising campaigns are developed, produced and implemented on time as per the brand plans in line with International Brand guidelines (when applicable);

ensuring the most efficient and effective Media/ touch points mix within the agreed investment budgets;

providing effective consumer promotional strategies that are relevant to the market overall and are in line with the Annual Operating Plan;

controlling and implementing the brand communication budget.

• Identify, gain approval and manage new product and / or format development projects which will satisfy consumer needs;
• Provide recommendations on merchandising, visibility and instore activation standards and KPIs to Trade Marketing function;
• Regular analysis of business performance and competitive activities and proactively leading the action plans;
• Contribute to identifying and programming long term vision for overall business development;
• Control brand P&L/ Franchise budget split in the areas of product, packaging, price, advertising and other communications and recommend actions for improvement;
• Manage and develop a team of direct reports.

Key Accountabilities:

• Deliver sustainable growth of business & Brand Health Tracker KPI's;
• Develop and execute 3Y strategy and Annual brand plans;
• Develop and implement 360 Integrated Marketing communication campaigns;
• Manage briefings, communication development and execution for all touch points for the assigned category;
• Analyze market trends and recommend changes to marketing strategy based on analysis;
• Collaborate with Franchise team, Sales, Consumer Insights, SC to implement brand strategic plans.

Requirements:

• University degree in Economics/ Marketing (preferred);
• Postgraduate education is a plus;
• Overall marketing 10+ years’ experience;
• Must have = Min. 2 years in MM role with proven business results in FMCG companies/ top leading brands with marketing mix 360 and significant budgets (>$ 3MM);
• Proven strong knowledge of marketing touch points development and activation (strong experience in TV commercials development is a must);
• Strong expertise in Digital;
• Good analytical skills (see connection in data, trends, quickly analyzes complex problems);
• Demonstrates willingness to take on challenge;
• Strong leadership w/in independent projects;
• Proven strong initiative and drive for result skills;
• Strong communication and persuasion skills;
• Good networker;
• People management skills;
• Fluent English.