The Digital Manager position in the company helps the Media Network Manager in working with content creation and promotion, improving relationships between partners, as well as attracting opinion leaders.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

Run day-to-day programming of Red Bull’s Owned (redbull.kz) and Managed (TikTok, Instagram, YouTube, etc.) channels

Manage community interactions across platforms to increase engagement, loyalty, and word of mouth

Ensure the local voice of Red Bull resonates authentically, balancing global and local content

Develop and execute content calendars aligned with brand priorities and cultural moments

Experiment with formats, trends, and platform-native features to drive growth

Increase metrics such as reach, frequency, engagement, and time spent with content

Create platform-native content (short-form video, visuals, copywriting, and lightweight articles) when needed

Collaborate with internal teams and freelancers to deliver high-quality, fast-turnaround content

Support influencer-led and editorial partnerships with content toolkits and creative direction

Track and analyze performance across platforms using analytics tools (Google Analytics, YouTube Studio, social insights, etc.)

Identify growth opportunities and optimize content strategies based on insights

Deliver regular reports with actionable recommendations to improve reach and engagement

Build partnerships with online media, social first publishers, creators, and communities relevant to Red Bull’s audience

Drive Red Bull brand visibility through content integrations and collaborations in external ecosystems

5+ years of experience in social media, content programming, or digital community rolesProven success in growing online communities and platformsStrong hands-on experience running social media accountsSkilled in content creation and performance optimizationFluent in Kazakh, Russian, and EnglishBonus: experience in influencer partnerships or branded content collaborationsTravel 20-30%

Digital Content & Community Manager (Channel Manager)

Red Bull

Giving wiiings to people and ideas since 1987

In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

What drives usChasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create: