The Digital Manager position in the company helps the Media Network Manager in working with content creation and promotion, improving relationships between partners, as well as attracting opinion leaders.
RESPONSIBILITIESAreas that play to your strengths
All the responsibilities we'll trust you with:
Run day-to-day programming of Red Bull’s Owned (redbull.kz) and Managed (TikTok, Instagram, YouTube, etc.) channels
Manage community interactions across platforms to increase engagement, loyalty, and word of mouth
Ensure the local voice of Red Bull resonates authentically, balancing global and local content
Develop and execute content calendars aligned with brand priorities and cultural moments
Experiment with formats, trends, and platform-native features to drive growth
Increase metrics such as reach, frequency, engagement, and time spent with content
Create platform-native content (short-form video, visuals, copywriting, and lightweight articles) when needed
Collaborate with internal teams and freelancers to deliver high-quality, fast-turnaround content
Support influencer-led and editorial partnerships with content toolkits and creative direction
Track and analyze performance across platforms using analytics tools (Google Analytics, YouTube Studio, social insights, etc.)
Identify growth opportunities and optimize content strategies based on insights
Deliver regular reports with actionable recommendations to improve reach and engagement
Build partnerships with online media, social first publishers, creators, and communities relevant to Red Bull’s audience
Drive Red Bull brand visibility through content integrations and collaborations in external ecosystems
5+ years of experience in social media, content programming, or digital community rolesProven success in growing online communities and platformsStrong hands-on experience running social media accountsSkilled in content creation and performance optimizationFluent in Kazakh, Russian, and EnglishBonus: experience in influencer partnerships or branded content collaborationsTravel 20-30%Digital Content & Community Manager (Channel Manager)
Red BullGiving wiiings to people and ideas since 1987
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
What drives usChasing our potentialSince the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create: