Description

Summary:

EME OU (Eurasia Middle East Operating Unit) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI. All roles operate within a tightly integrated OU–Market model, where the OU (Operating Unit) elevates and enables long-term growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.

Focus, Scope, & Impact:

A “marketing lead” accountable for all marketing functions and to strengthen our brands, capabilities and business in the region balancing local intimacy & scale, driving system integration & optimizing the portfolio, calendar, and resource allocation for maximum ROI (Return On Investment).

Act as the Marketing Lead for the country, accountable for end-to-end marketing performance, brand growth, innovation delivery, capability building and local system/ customers/ stakeholders’ alignment/ excitement.Lead ABP portfolio choices and calendar. Deliver ABP (Annual Business Plan) development and execution, starting by influencing OU LRPs (Long-Range Plan)Identify and apply consumer and shopper insights and market research agenda locally, partnering with OU.Own E2E brand and innovation local plans, including flywheel execution/ tracking.Drive local IMX (Integrated Marketing Experience) in line with OU IMX (operating unit Integrated Marketing Experience): media, content, Studio X, digital, social, influencers, assets, labels.Ensure in-market/ OU-markets marketing orchestration, prioritization, and backlog.Deploy and scale marketing capabilities and ways of work.Team size spans from 15 to 30 talents, depending on the region, being 5 direct reportsWhat Success Looks Like: Confident, capable local marketing organization; Operating Unit strategies/ platforms translated into real market impact; Granular/ nuanced/ locally relevant growth opportunities and solutions; Strong, consistent brand growth and innovation impact; Successful deployment of OU-wide agenda strategies, programs, capabilities)

Experience & Critical Requirements

Significant marketing and leadership experience (12 years+), including insight & analytics, brand/portfolio strategies, innovation, complex marketing programs management and P&L ownershipWorked in/with all relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategyStrong commercial acumen and The Coca-Cola Company system understanding/ influencing.Led scaled, complex, cross-functional and cross-geographical teams and projectsLed projects that leverage Digital/ Data as edgesWorked in the Frontline (e.g. Frontline Marketing)Led and developed big teams directlyBehaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.

Communication focus:

Strong analytical and problem-solving skills; influential skills with senior executivesAbility to build and leverage relationships with key business partners (internally and externally), comfortable in working with senior leaders Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contextsAbility to navigate complex challenges & linkages and articulate into plans to drive results Ability to inspire through the power of our marketing and brands

Other Considerations: Speaking local market language and deep knowledge of local marketing culture is highly desirable

Skills:

Brand Architecture, Brand Positioning, Channel Management, Competitor Analysis, Creative Briefs, Digital Media Strategy, Group Problem Solving, Local Advertising, Marketing Activation, Marketing Strategies, Media Planning, People Management, Shopper Marketing, Social Media Strategies, Sponsorships, SWOT Analysis, Team Management