Position Summary
We are seeking a creative, hands-on Brand Marketing Manager (Offline / Experiential) to lead high-impact offline brand activations, experiential events, and awareness-driving initiatives. This role is responsible for bringing the brand to life in the physical world—through guerrilla marketing, out-of-home (OOH) campaigns, pop-ups, field activations, partnerships, and immersive experiences.
The ideal candidate is a storyteller, problem-solver, and strategic thinker who thrives in fast-paced environments and knows how to create memorable, buzzworthy brand moments. Key Responsibilities
1. Offline Brand Campaigns & Activation
- Plan, develop, and execute offline brand marketing campaigns across markets.
- Manage OOH campaigns including billboards, wild postings, transit ads, and partnerships with media vendors.
- Identify high-impact opportunities for street-level activations, product sampling, branded installations, or stunt marketing.
- Collaborate with creative teams to concept and produce offline assets.
2. Experiential & Guerrilla Marketing
- Own the strategy and execution of experiential events, pop-ups, and in-person activations.
- Develop guerrilla marketing concepts that generate buzz, social sharing, and earned media.
- Partner with production vendors, event agencies, and experiential creators to bring ideas to life.
- Manage logistics including permits, staffing, onsite execution, and compliance.
3. Brand Awareness & Community Engagement
- Build strategies that grow brand awareness, reach, and sentiment in target markets.
- Identify grassroots marketing opportunities, local partnerships, and community-led initiatives.
- Lead brand presence at cultural events, festivals, conferences, or local happenings.
4. Cross-Functional Collaboration
- Work closely with Brand, PR, Creative, Social, and Digital teams to integrate offline activations into holistic campaigns.
- Partner with Product, Partnerships, and Retail (if relevant) to ensure brand consistency and maximize impact.
- Coordinate with analytics teams to measure offline-to-online lift.
5. Measurement & Reporting
- Define KPIs for offline and experiential campaigns.
- Track performance metrics such as reach, impressions, foot traffic, engagement, and qualitative feedback.
- Create post-campaign reports with insights and recommendations for continuous improvement.
6. Operational & Budget Management
- Manage project timelines, budgets, vendor relationships, and contracts.
- Ensure campaigns are executed efficiently, safely, and on-brand.
- Maintain a calendar of offline and experiential initiatives.
Qualifications
Required
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 3–6+ years of experience in brand marketing, experiential marketing, field marketing, events, or related roles.
- Proven experience executing offline or experiential marketing campaigns.
- Strong project management and organizational skills.
- Excellent creative thinking and storytelling skills.
- Ability to manage multiple projects in fast-paced environments.
- Hands-on approach to execution with strong vendor and stakeholder management skills.
Preferred
- Experience in consumer brands, retail, CPG, lifestyle, tech, sports, or entertainment.
- Familiarity with OOH marketing, field activations, or guerrilla campaigns.
- Experience leading agency partners (creative, experiential, media).
- Comfortable analyzing data and communicating results.
- Ability to travel for events and activations as needed.
Key Competencies
- Creative problem-solving
- Strong communication and presentation skills
- Brand storytelling & positioning
- Resourcefulness and scrappiness
- Event and project management expertise
- Ability to collaborate cross-functionally
- Strong attention to detail and operational rigor
Why Join Us
- Opportunity to shape how the brand comes alive in the real world
- High-impact role with creative freedom and visibility
- Work on memorable and culturally relevant brand moments
- Fast-paced team with room to grow in brand, creative, or leadership roles