• STRATEGY & POSITIONING:

Brand Pyramid

Brand Book Distinctive Assets (DA'sfor Mental Availability)

Needscope Position

Range Portfolio Architecture

Innovation Funnel (SSP)

IMP Toolkit (AOP)

• INNOVATION & PRODUCT DEVELOPMENT:

Product Brief

Packaging Brief

Project Management

R&D, Supply Chain, S&D

Post Launch Evaluation (PLE)

Communication Toolkit

• MARKETING & COMMUNICATIONS:

​​​​​​​​​​​​​​Integrated Briefing to ALL Agencies

Ensuring "Golden Thread" across entire campaign

Handing Campaign Toolkit 6 weeks before Launch

Golden Standards and campaign evaluation

• MARKET INSIGHTS & COMPETITIVE ANALYSIS ASSESSMENT:

​​​​​​​Tracking of Golden Standards

Tracking and executing TMI alignment with brand strategy by territories and BHI focus

Consolidate feedback from the market

• CROSS-FUNCTIONAL COLLABORATION & REGIONAL SUPPORT:

​​​​​​​​​​​​​​LMM & Mktg Ops: Brand Team support & coordination

Purchase Wheel: coordination with Sales and SC

• FINANCIAL & BUSINESS PEFORMANCE MANAGEMENT:

​​​​​​​​​​​​​​Monthly Brand P&L

MC and COGS monitoring

ROMI (Return on Marketing Investments)

• Proven experience in strategic and operational brand management, including development and execution of SSP and AOP plans;

• Strong expertise in managing innovation calendars and the product life cycle (portfolio, packaging, NPD);

• Knowledge of Brand Pyramid, BHT, brand positioning and target audience segmentation, with hands-on involvement in creative development (TV, KV, OLVs);

• Solid analytical skills with the ability to track and interpret 4Ps Performance, BHI, Awareness, SOM, Pricing, Digital & Media KPIs, competitor reviews and market trends across Central Asia;

• Experience in preparing and presenting financial and performance reports (NOPAT, EBITDA, SOM);

• Ability to take ownership of processes, manage weekly and monthly reporting and coordination, and align cross-functional teams.

• Competitive base salary;

• Trimester and annual performance bonuses;

• Additional medical insurance;

• Relocation support.