Head of Marketing and Go-to Market department

BSH Home Appliances (БСХ Хоум Аплайансэс) Казахстан, Алматы, микрорайон Коктем-1, 15А 2026-05-18 15:07:05

Описание

Responsibilities:

  • Manage category business performance including planning of purchases, sales, and inventory, purchase order management, scenario planning, and participation in business planning and forecasting cycles
  • Manage product portfolio including line-up development, product features definition, launch management, and certification processes
  • Drive pricing and promotion activities including development of promo calendar, price list management, and performance tracking
  • Develop consumer journey and activation activities, contribute to marketing and campaign calendar planning
  • Control budgets and performance including ownership of revenue and cost budget, marketing budget, and capital expenditures for retail stores, ensuring profitability and return on investment
  • Ensure planning and execution discipline through process development, tracking, continuous improvement, standardization of reporting, and KPI monitoring
  • Lead and develop team by defining roles and responsibilities, setting clear deliverables, and supporting employee growth

Requirements:

Professional Skills:

  • Strong category and product management expertise
  • Experience in pricing and promotion execution
  • Understanding of retail dynamics and sell-out drivers
  • KPI-driven business management experience
  • Experience in process writing and implementation
  • Strong financial understanding including revenue, profitability, margins, and return on investment

Computer Skills:

  • Advanced Excel skills (dashboards, pivot tables, forecasting models)
  • Strong PowerPoint skills for presentations
  • Experience with CRM tracking tools
  • SAP knowledge

Languages:

  • Russian — required
  • English — required
  • Kazakh — preferred

Personal Competencies:

  • Ownership of numbers and results
  • High execution discipline
  • Structured and fact-based communication
  • Resilience and consistency under time and KPI pressure

Conditions

  • Managing team of 6 employees
  • Work in an international company

  • Medical insurance coverage

  • Language courses funded by the company (German, Turkish)

  • One day per week working from home

  • Social benefits and compensation package

  • Comfortable and modern office environmentH

Похожие вакансии

  • Marketing Lead

    АНТАЛ БИЗНЕС РЕШЕНИЯ (ТМ Antal Kazakhstan) Казахстан, Алматы, проспект Достык, 38 9 дней назад
    ... industry.• Proven experience in strategic marketing, media management, and P&L responsibility.• Strong understanding of market research, consumer behavior, and brand ...
    almaty.hh.kz
  • Head of Aviation Marketing

    Международный Аэропорт Алматы, АО Казахстан, Алматы, улица Майлина, 2/1 24 дня назад
    ... collaborations, and customer loyalty programs. Market Research and Analysis Conduct market analysis and competitor benchmarking to ... Oversee the budget for the marketing and sales department, optimizing expenditures to maximize return ...
    almaty.hh.kz
  • Marketing Manager

    GROUP-IB TSHK Казахстан, Алматы 6 дней назад
    ... and executing high-impact regional marketing initiatives focused on the Central Asia market. This role is ideal for ... , try your hand in another department, relocate abroad, or launch a ...
    almaty.hh.kz
  • Brand Marketing Specialist

    Ред Булл Казахстан Казахстан, Алматы, улица Муратбаева, 180 11 дней назад
    ... way. RESPONSIBILITIES: Consumer Insights and Market Research Turn data into compelling ... with sales, finance and other marketing functions and acts as the ... to understand financial statements and market trends. Effective negotiation and interpersonal ...
    almaty.hh.kz
  • Marketing Manager CIS

    Wika Kazakhstan Казахстан, Алматы, улица Аскарова Асанбая 15 дней назад
    ... We are looking for a Marketing Manager CIS to join our ... . RESPONSIBILITES Define and execute the marketing plan and manage marketing budget Support Sales and Management team by conducting market research, monitoring industry trends and ...
    almaty.hh.kz
  • Brand Manager

    АНКОР Центральная Азия Казахстан, Алматы, проспект Аль-Фараби, 5к1А 3 дня назад
    ... with Market Managers; Be accountable for the ... field of marketing for the region and guide the company & distributor teams. Foster strong cross functional understanding, collaboration and alignment with the sales department as well as distributor team ...
    almaty.hh.kz
  • Strategy & Portfolio Manager

    «Др. Реддис Лабороторис» Казахстан Казахстан, Алматы 22 дня назад
    ... for each market; Support Marketing team in Commercial planning exercise, ... distribution and market access of medical products, food supplements and medical devices; Deep understanding of Marketing Strategy and Concepts of Marketing in OTC and Rx Businesses ...
    almaty.hh.kz
  • Market Access & Government Relations Manager / Менеджер по доступу препарата на рынок

    Ново Нордиск Казахстан, Алматы 14 дней назад
    ... Nordisk as our new Market Access & Government Relations Manager in ... new role As a Market Access & Government Relations Manager, you ... be part of the Market Access team at Novo Nordisk, ... and a willingness to go beyond what we know delivers ...
    almaty.hh.kz
  • Senior Go (Golang) Developer

    Неткрэкер Текнолоджи Казахстан Казахстан, Алматы, проспект Назарбаева, 223блок2Б 22 дня назад
    ... thrive in a highly competitive market thanks to our ability to ... customers. Build scalable microservices in Go and ensure reliability, performance, and ... 4+ года коммерческой разработки на Go. Подтверждённый опыт разработки и эксплуатации ...
    almaty.hh.kz
  • Brand marketing specialist

    Smart Solutions Personnel Казахстан, Алматы, улица Панфилова, 98 3 дня назад
    ... audiences Requirements Experience in FMCG marketing (brand trade product marketing) 2-3 years Strong understanding of consumer behavior and market dynamics Proven ability to generate ...
    almaty.hh.kz
  • Promo Manager (Marketing Finance)

    Марс Казахстан, Алматы, улица Кунаева, 77 15 дней назад
    ... scope of SRM within a market is to drive increased trade ... closely with sales teams, Customer Marketing, CBU Marketing and CMI to continuously update ... strategy.Lead the creation of market trade promotional strategy, development of ...
    almaty.hh.kz
  • Head of Cargo Marketing

    Международный Аэропорт Алматы, АО Казахстан, Алматы, аэропорт Алматы 24 дня назад
    ... the role of Head of Cargo Marketing, leading the strategic and operational marketing activities for our cargo business.Key Responsibilities: Develop and implement a comprehensive marketing strategy for cargo services Conduct market and competitor analysis ...
    almaty.hh.kz
  • Chief Compliance Officer/Head of Compliance Department

    Исламский Банк ADCB Казахстан, Алматы, проспект Аль-Фараби, 77/7 7 дней назад
    ... the work of the Department complies with the applicable legislation ... prepared by the Department and, where relevant, other departments ( ... sector •Experience as a Head of Compliance and or AML CFT department is preferred. •Knowledge of legislation ...
    almaty.hh.kz
  • Senior Fullstack-разработчик (Go + React Native)

    Small, ТМ (Скиф Трейд, ТОО) Казахстан, Алматы, проспект Абая, 218/1 6 дней назад
    ... : от архитектуры БД на бэкенде (Go) до драйверов сканера на фронтенде ( ... модулями), React Native Web. Backend: Go (Golang), PostgreSQL, Redis, RabbitMQ Kafka, ... разработки (из них уверенное владение Go и React Native). Вы можете ...
    almaty.hh.kz
  • E-commerce & Marketing Specialist

    Defacto Retail Store Kz Казахстан, Алматы, улица Байзакова, 280 день назад
    ... , customer experience, and local brand marketing activities at the same time. ... on the platform, coordinating important marketing initiatives, and finding quick, practical ... cooperate with the studio Analyze market prices, benchmark against competitors, and ...
    almaty.hh.kz
  • Marketing Specialist

    Samsung Electronics Central Eurasia LLP. Казахстан, Алматы, улица Желтоксан, 115 3 дня назад
    ... and execution of marketing communication campaigns for assigned categories ( ... and maintenance of dept. marketing budget files (input from all ... and other teams on marketing issues Trade Marketing Performance evaluation Estimation Prepare reporting: ...
    almaty.hh.kz
  • Brand Supervisor

    АО ИП Эфес Казахстан Казахстан, Алматы 2 дня назад
    ... leading position in the beer market of Kazakhstan. Anadolu Group operates ... their projects. Works with trade marketing and sales to identify programs ... big international FMCG Company, holding market leader position in beer industry ...
    almaty.hh.kz
  • Brand Specialist

    KT&G GLOBAL KAZAKHSTAN (КЕЙ-ТИ-ЭНД-ДЖИ ГЛОБАЛ КАЗАХСТАН) Казахстан, Алматы 8 дней назад
    ... Group guidelines, best practices, and market dynamics; Support in preparation of ... DWH information (SKUs, pricing, market share). Field Brand Quality Control: ... Experience with Nielsen and other Market reports; Packaging & product concept evaluation; ...
    almaty.hh.kz
  • Marketing analyst

    Genesis Group AG Казахстан, Алматы 8 дней назад
    ... focus on the travel eSIM market, a space where attribution is ... Detective Work: Regularly audit our marketing funnel. If organic sales spike ... error, a competitor exiting the market, or a viral trend. Infrastructure ...
    almaty.hh.kz
  • Digital Marketing Manager

    «Др. Реддис Лабороторис» Казахстан Казахстан, Алматы 17 дней назад
    ... ; Acts as a digital marketing contact between the Brand(s), ... : University degree (preferably in Marketing); Work experience: minimum 3 years of digital marketing experience in digital agency or in digital department in multinational company with proven ...
    almaty.hh.kz
  • Chief Marketing Officer (CMO)

    Freedom Media Казахстан, Алматы, улица Сергея Луганского, 96 день назад
    ... Live influencer & artist marketing digital community и fan engagement ... media, PR, influencer marketing, partnerships, offline event marketing) Строить и масштабировать маркетинговую команду ... важно: Опыт работы CMO Head of Marketing от 3+ лет Опыт запуска ...
    almaty.hh.kz
  • Стажер в блогерском агентстве / Junior Influencer Marketing Bootcamp

    STP-PACK (СТП-ПАК) Казахстан, Алматы, улица Байзакова, 280 9 дней назад
    Привет Меня зовут Саша, я Head of Influence Marketing в агентстве Kudos. Kudos — это ... Kudos;— разборы реальных механик influencer marketing;— учебные задания на тестовых и ... ты хочешь попасть в influencer marketing, работать с блогерами, брендами и ...
    almaty.hh.kz
  • Senior Backend Разработчик (Go + PHP)

    от 900000 до 1100000 KZT
    Частная компания “Automated Communication Solutions Ltd.” Казахстан, Алматы, проспект Достык, 132 3 дня назад
    ... Разрабатывать backend — писать код на Go и PHP, решать ключевые задачи ... важно Опыт коммерческой разработки на Go от 4 лет Опыт работы ... -разработке? Сколько лет пишете на Go и какой опыт с PHP? ...
    almaty.hh.kz
  • Sales manager (digital marketing)

    Промодо Казахстан, Алматы, улица Байтурсынова 2 дня назад
    Hello We’re a full-service marketing agency Promodo. We create and grow market leaders. We work with large ... In-depth knowledge of digital marketing tools (SEO, PPC, Analytics, etc.). ... departments (PPC, SEO, Retention Marketing, Web Analytics, UX UI, etc.) ...
    almaty.hh.kz
  • Product Manager / Менеджер продукта

    Ново Нордиск Казахстан, Алматы, проспект Абая, 42 13 дней назад
    ... communicate the marketing programs to internal stakeholders, maintain ... . Analysing market insights to identify trends and ... Your new department You will join the team ... Business Unit Head in Almaty. Novo Nordisk Kazakhstan ... to go beyond what we know delivers ...
    almaty.hh.kz
  • Продуктовый маркетолог

    от 600000 до 800000 KZT
    Jana Post Казахстан, Алматы, Наурызбайский район, микрорайон Калкаман-3, улица Каракулова, 40 день назад
    ... и навыки - Опыт работы Product Marketing Manager Product Manager Marketing Manager от 3 лет. - Опыт запуска и развития digital или технологических продуктов. - Понимание go-to-market стратегии и продуктового маркетинга.Аналитика - ...
    almaty.hh.kz
  • Commercial Director

    Хайер Мидл Эйжа Казахстан, Алматы, проспект Достык, 210 10 дней назад
    ... Shop sales channels, ensuring differentiated go‑to‑market strategies and healthy channel balance. ...
    almaty.hh.kz
  • Sales Control Manager

    KT&G GLOBAL KAZAKHSTAN (КЕЙ-ТИ-ЭНД-ДЖИ ГЛОБАЛ КАЗАХСТАН) Казахстан, Алматы, проспект Аль-Фараби, 5к2А 2 дня назад
    ... , Redistributor stores). Lead sales and market monitoring activities in cooperation with relevant departments (Marketing, Finance, Supply Chain). Analyze market trends, competitive activities, pricing dynamics, ...
    almaty.hh.kz
  • Head of Kazakh language Department (International school)

    до 1000000 KZT
    Elite Business Group Казахстан, Алматы, улица Кабанбай батыра, 109 6 дней назад
    ... private school is seeking a Head of the Kazakh Language Department. We are looking for an ... responsibilities: Leading the Kazakh Language Department. Planning and organizing the work ...
    almaty.hh.kz
  • Account/ Project Manager (event / marketing projects)

    от 400000 KZT
    Duende Казахстан, Алматы, бульвар Бухар Жырау, 26 23 часа назад
    ... брендов: dealer conferences, corporate events, marketing campaigns, BTL-активации и special ... Организация и сопровождение event и marketing-проектов на всех этапах — Контроль ... ВАЖНО: — Опыт работы в event marketing advertising agency -индустрии от 3 ...
    almaty.hh.kz
  • Product Marketing Manager / Solution Marketing

    ИТ-ГРАД Казахстан, Алматы, проспект Достык, 210 2 дня назад
    ... и managed services. Ищем Product Marketing Manager, который сможет превращать технические ... Cloud Telecom Cybersecurity Опыт Product Marketing Solution Marketing GTM Умение переводить технические продукты ...
    almaty.hh.kz
  • Junior Brand Manager

    Danone, ТМ Казахстан, Алматы, улица Абиша Кекилбайулы, 34 3 дня назад
    ... key role to sustaining health. Marketing is for those who enjoys ... collects and analyses data on market conjuncture, competition, trends and consumer ... meetings, together with Planning, Trade Marketing and Sales department forecasts demand in order to ...
    almaty.hh.kz
  • Regional Sales Manager in charge of CIS region in Kazakhstan

    Омникомм Технологии Казахстан, Алматы 3 дня назад
    ... template, including joint marketing efforts, and key performance metrics; - ... objectives; - Identify new market opportunities through partnerships and develop go-to-market strategies with partners; - Track market trends and competitor activities to ...
    almaty.hh.kz
  • Brand Specialist (NPD)

    АО ИП Эфес Казахстан Казахстан, Алматы 2 дня назад
    ... the trademark. Take part in market research and analysis of market and sales data. Participate in brand promotion events. Cooperate with the Companys marketing agencies on the implementation and ...
    almaty.hh.kz
  • Product Manager Dior

    LVMН P&C KAZAKHSTAN (ЛВМШ ПИ ЭНД СИ КАЗАХСТАН) Казахстан, Алматы, проспект Достык, 232 7 дней назад
    ... operates on the market of luxury cosmetics since 1998 ... in the system; -Market research: market analysis, market share, ratings, trends, focus groups, if needed Information gathering and analysis, tactical marketing logistics and deployment; -Conducting pre ...
    almaty.hh.kz
  • On Premise Key Account Specialist

    Ред Булл Казахстан Казахстан, Алматы, улица Муратбаева, 180 15 дней назад
    ... Close alignment with local Marketing on market-relevant industry- and consumer insights ... limited to buyers, sales- & marketing managers, controllers, logistic managers and ... successful sales- and trade-marketing strategies Strong planning, prioritization and ...
    almaty.hh.kz
  • Sales Manager – Renewable Energy Sector

    PHOTOMATE CA Казахстан, Алматы день назад
    ... working in a fast-growing market? Are you motivated by business ... mindset. You understand the local market and are able to build ... ) Have strong connections with key market players and understanding of regional ...
    almaty.hh.kz
  • Assistant to Marketing department

    Байерсдорф Казахстан Казахстан, Алматы, проспект Абая, 42 день назад
    ... the assortment with the logistics department, updating the file, and communications ... FMCG company with a strong market presence Vibrant and collaborative work ...
    almaty.hh.kz
  • Manager (Analyst), Corporate Banking Department

    Исламский Банк ADCB Казахстан, Алматы, проспект Аль-Фараби, 77/7 3 дня назад
    ... account of changing economic or market conditions, legal and regulatory requirements, ... line management and or appropriate department. Requirements: English proficiency – advanced or ... 4 Step – Second interview with Head of Corporate Business and HR ...
    almaty.hh.kz

Карточка вакансии:

  • Должность Head of Marketing and Go-to Market department
  • Размещено: 2026-05-18 15:07:05
  • Город Казахстан, Алматы, микрорайон Коктем-1, 15А
  • Зарплата:
  • Компания: BSH Home Appliances (БСХ Хоум Аплайансэс)