KT&G Global Kazakhstan is excited to welcome a professional to join our dynamic team in Almaty! If you’re passionate about making an impact and growing your career, this opportunity is for you.
What You’ll Be Doing
Brand Strategy Development: Lead the development and execution of brand strategies aligned with the company's objectives and market needs; Utilize research findings to refine brand positioning, messaging, and unique selling propositions to meet market needs effectively.
New Product Launch: Launching preparation plan based on market trends and consumer insights. Monitor market development, consumption trends, the competitive scenarios, to identify new opportunities and new trends; Manage the development of the product and packaging design/naming based on HQ Brand Group guidelines, best practices, and market dynamics; Support in preparation of sales projection data and forecasting by Sales Planning.
Pricing strategies: Prepare pricing strategies considering market conditions and consumer perception; Analyze pricing data, trends, and competition to recommend pricing adjustments for existing and new products.
Market Research and Analysis: Analyze market data to identify trends, opportunities, and risks; perform descriptive, comparative, trend, and correlation analyses; create reports, dashboards, and presentations; Maintatin DWH information (SKUs, pricing, market share).
Field Brand Quality Control: Spend 2 days/week collecting consumer feedback in-store and in public locations; evaluate product reactions, POSM effectiveness, and purchasing behavior; prepare insights and reports.
What We’re Looking For
Working Conditions
What We Offer