Brand marketing specialist

Smart Solutions Personnel Казахстан, Алматы, улица Панфилова, 98 2026-05-04 09:11:17
Откликнуться на almaty.hh.kz

Описание

A leading international FMCG company is seeking a Brand marketing specialist to drive brand growth, lead marketing initiatives, and generate actionable consumer insights.

This role involves close collaboration with local and international teams, participation in strategic planning, and a direct impact on key brand performance metrics.

Key Responsibilities

  • Analyze market trends and consumer behavior to generate actionable insights
  • Translate insights into effective brand and marketing initiatives
  • Support the development and execution of brand strategy
  • Plan and execute advertising campaigns (digital and offline)
  • Manage relationships with creative and media agencies, ensuring high-quality delivery and cost efficiency
  • Participate in new product and packaging launches in collaboration with cross-functional teams
  • Contribute to annual business planning, budgeting, and P&L management
  • Work closely with sales, trade marketing, and HQ teams to ensure alignment
  • Drive consumer engagement programs, including initiatives targeting younger audiences

Requirements

  • Experience in FMCG marketing (brand / trade / product marketing) 2-3 years
  • Strong understanding of consumer behavior and market dynamics
  • Proven ability to generate insights and translate them into business actions
  • Experience in planning and executing marketing campaigns
  • Strong analytical skills and commercial acumen
  • Experience working with cross-functional teams
  • Excellent communication and stakeholder management skills
  • Proactive, result-oriented mindset with strong ownership
  • Fluent English (written and spoken)
Откликнуться на almaty.hh.kz

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Карточка вакансии:

  • Должность Brand marketing specialist
  • Размещено: 2026-05-04 09:11:17
  • Город Казахстан, Алматы, улица Панфилова, 98
  • Зарплата:
  • Компания: Smart Solutions Personnel