About this Position

What you´ll do

(Portfolio management, P&L management, People Management, Strategy development, Communication campaigns development)

A Group Brand Marketing Manager is responsible for analyzing industry and consumer trends, developing long-term strategies for product categories, and managing relationships with vendors. They maximize consumer appeal through pricing, promotion, and product range management. Effective communication and a strong understanding of marketing and sales principles are essential.

• Lead a portfolio of leading beauty brands: Schwarzkopf, Palette, Gliss, Syoss, Taft, Fa, Shauma
• Manage a team of three, including performance reviews, coaching, talent development, and workload planning
• Provide strategic leadership, development and talent management activities for direct reports, which may include forecasting resource needs, recruiting, hiring, performance management, training and budgeting
• Lead the assigned group of brands/categories by strengthening their position in the market
• Carefully analyze P&L of each brand to make respective proposal when needed
• Build compelling insight-driven brands' plans to drive long-term growth
• Collect and analyze consumer, competition and market data in order to create recommendations for the category
• Monitor and analyze marketing performance metrics, KPIs, and ROI to optimize campaigns and inform future marketing decisions
• Develop mid to long terms plans to enable the organization to execute against the category targets
• Make proposals for the budget and be responsible for planning and controlling its use

What makes you a good fit

• A degree in Marketing, Finance, Economics, Business Administration, or a related field
• Fluent English
• Proven working experience in Overall Brand Management experience 6+ years (preferable fields: FMCG, Pharma)
• Senior BM (or equivalent) experience 2+ years
• People Management experience 2+ years
• Sales/Trade Marketing/CatMan experience would be a plus
• Strong analytical skills accompanied with data-driven thinking mindset
• An analytical mind with a strategic ability
• P&L management
• Advanced Microsoft Office user (esp. Power Point, Excel)
• Proven ability to develop brand and marketing strategies and its real business impact on brand targets
• Outstanding communication skills and pro-active approach on a day-to-day basis

Some perks of joining Henkel

• Employment in an international company with well-established corporate values and standards
• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Annual bonus
• Company car
• Gender-neutral parental leave for a minimum of 8 weeks
• Social package (meal allowance, payment for mobile services and other benefits in accordance with the rules of the company)
• Medical Insurance after probation period
• Up to 30 days paid sick leave per year

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.