PURPOSE AND OVERALL RELEVANCE TO ORGANIZATION
The Manager Performance Marketing EMC will be responsible for consulting on and monitoring eCommerce campaigns to deliver innovative and leading executions according to brand guidelines and business objectives as well as amplify campaigns to drive quality Traffic, Installs and Net sales on the adidas eCommerce site and app through SEM, Affiliates, Display and Paid social.
KEY RESPONSIBILITIES
Support in developing specific and measurable performance marketing strategies across running, training, Originals and commercial moments across the EMC to meet monthly, quarterly, and yearly Net sales targets. Work cross-functionally with franchise partner marketing teams, site operations and analytics to create synergies and explore and exploit opportunities to drive traffic, installs and hit acquisition targets. Support in finding new & innovative ways to expand eCommerce business and deliver on site and app revenue goals. Support in managing relationships with media, creative agencies and franchise partners. Work closely with Digital Brand, Brand Comms and eCommerce team to drive testing, reporting, optimisations and analysis on channel performance to identify key levers and opportunities for improvements. Share with global and other market teams to help educate and learn. Assist CRM Manager in managing top and bottom-line growth of CRM acquisition to build lasting digital connections with consumers. Lead Digital performance marketing analytics and dashboarding. Lead creative strategies across all paid channels. KPI’S Managing and reporting on monthly performance media campaigns’ KPIs Traffic, Installs, Revenue, and cost of sale targets Consumer Sentiment Tracking Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.)KEY RELATIONSHIPS
Hub: Digital team, BA team Regional: MENA teams Local Internal: Digital, eCommerce, Brand Comms, Omnichannel teams Local Externals: Agencies & PartnersKNOWLEDGE, SKILLS AND ABILITIES
Cross-functional Marketing knowledge in sport and/or fashion/lifestyle categories (FMCG or sporting goods industry candidates preferred). Experience in Performance Marketing: Search Engine Marketing, Affiliate Marketing, Display, Programmatic Media and Paid Social Media Buying and Planning. Experience in web and app analytical tools: Google Analytics, Adobe analytics, Appsflyer Curious and passionate about eCommerce and Digital Marketing and the interaction of the different channels. Comfortable with the rapid evolution of (marketing) technology and excited to continue to develop and enhance knowledge, skills and experience. Experience with attribution modelling is a plus. Ability to handle complexity and remain mature, responsible and calm under pressure. Logical thinker, able to synthesize knowledge, data and experience to develop and communicate solid conclusions and recommendations. Strong (written and verbal) communication and interpersonal skills. Clear communicator that is collaborative and able to build strong relationships quickly. Strong time management, organizational, planning and prioritization skills. Diligence, attention to detail and a strong work ethic. Data driven, with experience in relevant web analytics platforms (e.g. Google Analytics & Adobe Analytics) with strong quantitative and qualitative analytical skills. Advanced computer skills, proven experience in Excel. REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS University degree in Marketing/Media and a proven previous experience (minimum 5 years) in either agency (Digital, eCommerce) or a client side Performance Marketing role. Fluency in English and Russian/Kazhak both spoken and written is mandatory.