Social Media Management:
Develop and publish engaging content (posts, stories, reels) tailored to parents of children under 5.
Manage social media accounts (e.g., Instagram, TikTok, Pinterest) with a focus on audience engagement and brand consistency.
Plan and execute social media campaigns, including setting up targeted advertising.
Monitor and respond to audience interactions, ensuring positive community engagement.
Email Marketing:
Design and send email campaigns (newsletters, promotions, educational content) for parents.
Analyze email performance metrics (open rates, click-through rates, conversions).
Marketing Analytics and Additional Tasks:
Research and analyze trends in the children’s content industry (apps, animations, toys).
Conduct competitor analysis to identify opportunities and benchmarks.
Collaborate with designers and copywriters to create marketing materials.
Test new marketing channels and strategies to reach our target audience.
Support the development of creative campaigns to promote new products.
1–2 years of experience in social media marketing, email marketing, or digital marketing.
Fluent English (written and spoken) to effectively communicate with our English-speaking audience.
Proficiency with social media platforms (Instagram, TikTok, etc.) and their algorithms.
Experience with email marketing platforms (e.g., Mailchimp, SendGrid, Klaviyo).
Familiarity with analytics tools (e.g., Google Analytics, SimilarWeb).
Strong copywriting skills for creating compelling content in English.
Basic knowledge of graphic design tools (e.g., Canva, Adobe Photoshop) or ability to collaborate with designers.
Understanding of the children’s content market and its audience (parents of young children).
Creative mindset with the ability to generate ideas for engaging content.
Strong organizational skills and attention to detail.
Conditions: