Retail Marketing Leader is a key role within Kazakhstan organization, connecting and bringing together the country sales team and hub/central marketing team acting as a bridge between the two and is a strategic figure in adapting Global strategies in the local market, through managing a team of category managers and building effective partnership with Customer Development Team Leaders and Hub/Central marketing and Retail Marketing teams, as well as Customer Service & Logistic teams.

Core responsibilities

• Develop local RE strategy and 7Ps execution plans inline with Divisional strategies
• Strengthen Retail Marketing team capabilities in Shopper insights, 7Ps fundamentals & analytics to drive quality decisions
• Drive alignment, communication and execution with excellence of key Retail Marketing/ Marketing/ Commercial initiatives within Kazakhstan
• Control efficiency of GtN spend to drive NS growth
• Lead NPL process
• Build RGM mindset within the organization

Job Tasks

• Develop and execute 7Ps strategy by RE & Introduce Shopper Solutions
• Lead and implement TPR strategy and GtN control discipline
• Lead and support all commercial business processes in the organization including monthly commercial business planning initiatives, Annual Commercial Planning, New Products Go-to-Market
• Manage Annual Retail Marketing Budget
• Lead Kazakhstan RGM
• Roll-out in Kazakhstan global Initiative, designed to elevate significantly engagement level with Top Customers
• People management (team of 5 direct reporters)
• Identification of Consumer promos, objectives, execution plans to drive NS and market share
• 12M Grid management – Modern Trade & Traditional Trade
• GTN planning & control
• Prioritize Retail Environments (RE) for ISAs / promo activities
• Align and approve Tasks to do (KPIs for the month) by REs to field teams
• Participate in Key Customer negotiations
• Lead New Product Launches (NPLs)
• Build processes to gain RE insights leading to building RE strategy
• Build ROI evaluation capabilities at activity levels
• Recommend changes in grids/activities based upon learnings/insights
• Own all field team promotion activities & results. Modify based on learnings/insights
• Effectively lead local Retail Marketing Review (SRMM) meeting & participate in HUB-level RM meetings

Competencies required

1. Ownership & Leadership
2. Curiosity
3. Excellent analytical skills
4. Strong communication and presentation skills
5. Very strong in project management & R&Rs design
6. Understanding of Kazakhstan trade
7. Building of effective cross-functional collaboration
8. Ability to work under pressure
9. Multitasking, attentive to the details
10. Team player
11. Dynamic, stress-resistant

Education:

• Higher Education (University degree) in Business Administration/Marketing or related field