The Offer

• 100% Remote: Enjoy the flexibility and convenience of working from anywhere.
• Full-Time Position: Secure a stable and consistent work schedule.
• Similar Time Zone: Work seamlessly with a team in a compatible time zone.
• Established Company: Join a nearly 20-year-old successful & growing organisation.
• National Presence: Be part of a national Australian company.
• Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.
• Top-Tier Leadership & Team: Collaborate with 'A' leadership and 'A' players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO.
• Excellent Culture: Thrive in a positive and supportive work environment with a long-serving team.
• Data-Driven Decision-Making: Utilize data insights to drive strategic marketing efforts, personalise campaigns, and enhance customer engagement.
• High-Impact Role: Shape the company’s brand identity, customer journey, and digital growth strategy.

The Job

KEY RESPONSIBILITIES

Inbound Marketing Strategy Development

• Design and execute comprehensive inbound marketing strategies to attract dental practices and enterprise clients to Smile’s offerings.
• Develop targeted content and campaigns to guide prospects through the marketing funnel and convert them into qualified leads.

Enterprise Dental Cover Expansion

• Lead the creation, management, and optimisation of marketing campaigns designed to increase interest in and sales of Smile’s enterprise dental cover solutions.
• Collaborate with the sales team to align messaging and drive enterprise-level growth.
• Coordinate with the product team to ensure positioning aligns with product updates, launches, and roadmaps.

Lead Generation & Nurturing

• Implement multi-channel lead generation strategies across platforms such as LinkedIn, content marketing, events and webinars.
• Develop lead nurturing workflows and drip campaigns to keep prospects engaged and move them through the sales funnel effectively.

Sales Enablement

• Support sales teams with relevant collateral, case studies, and presentation materials tailored to enterprise prospects.

KEY PERFORMANCE INDICATORS

• Enterprise Leads: The total number of enterprise dental cover leads generated and those converted into Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
• Enterprise Customers and Sales: The number of enterprise deals closed and the revenue generated from enterprise clients.
• Conversion Rates: Measure the conversion rates at each buyer journey stage, from lead generation to closed sales. Track landing page performance to identify high-converting assets and optimise underperforming ones.
• Lead Nurturing Effectiveness: Track the ROI of marketing campaigns by analysing Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLTV). Measure engagement metrics, such as email open rates and click-through rates. Track the time taken for leads to move through the sales funnel.

The Profile

REQUIREMENTS

This FULL-TIME ROLE will only suit someone who also meets the following requirements:

• Strong experience in strategic marketing and campaign management.
• Ability to conduct market research and competitor analysis.
• Skilled in working with cross-functional teams to align marketing efforts.
• Proficient in creating content and managing brand messaging.
• A data-driven approach to decision-making and performance tracking.
• Familiarity with AI tools to enhance marketing efficiency.
• Excellent communication and collaboration skills.
• Strong problem-solving and adaptability in dynamic environments.
• Hands-on experience with CRM, marketing automation, and analytics tools.

If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!

The Employer

Our client is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.