Responsibilities

• Develop and manage wholesale and franchise operations across CIS countries (Kazakhstan, Uzbekistan, Azerbaijan, Kyrgyzstan) and further expanding regions.
• Lead the franchise network development and ensure operational alignment with brand guidelines and corporate standards.
• Identify and attract new wholesale partners (distributors, multi-brand stores, concept stores) as well as new franchise candidates in target markets.
• Build and execute regional growth strategies for wholesale and franchise channels for premium global brands: Lacoste, Gant, Converse, Samsonite, and American Tourister.
• Negotiate and conclude wholesale and franchise agreements, including commercial terms, brand representation conditions, and performance expectations.
• Monitor franchisees’ operational and financial performance, supporting their development and ensuring compliance with KPIs and brand standards.
• Organize seasonal sales campaigns, product presentations, and franchisee training sessions in coordination with internal departments.
• Collaborate closely with marketing, logistics, finance, and merchandising teams to ensure seamless B2B and franchise execution.
• Prepare detailed sales forecasts and ensure wholesale and franchise targets are met, both in revenue and profitability.
• Conduct regular market visits, evaluating franchise and wholesale partner stores for retail excellence, VM compliance, and local competitiveness.
• Track market trends, brand positioning, and competitive activity to inform strategy and partner selection.

Requirements

• Minimum 3 years of proven experience in wholesale and/or franchise sales within the fashion or premium/lifestyle sector.
• Solid understanding of the CIS region’s wholesale and retail landscape, with an existing network of potential partners being a strong advantage.
• Experience in franchise partner management including training, operational follow-up, and performance monitoring.
• Strong negotiation, commercial, and interpersonal skills - confident in building long-term partnerships.
• Strategic thinker with the ability to design and execute multi-market expansion plans.
• Advanced Excel skills for data analysis, pricing, sales forecasting, and reporting.
• Strong organizational skills and ability to handle multitasking across different markets.
• Excellent command of English (written and spoken);
• High willingness to travel frequently across CIS and neighboring regions