Responsibilities:
Conduct a detailed analysis of the market trends, consumer insights for certain product categories and factors affecting sales and relevant for the successful sale of products.
Support business teams in developing successful product marketing strategy based on salient consumer and market learnings, then control the execution
Develop consumer profile by criteria (key buying factors, feature needs, lifestyle, TPO, demographics, willing to spend, premium index and etc.) for all product categories.
Organize and control the regular monitoring of the effectiveness of marketing communications, analyze and develop measures to improve efficiency
Organize and control the regular monitoring of the effectiveness of marketing communications, analyze and develop measures to improve efficiency
Analyze primary and secondary data on the market at the request of management, business units and headquarters of the company.
Clarify and consolidate the needs and objectives of the business unit in the field of marketing research and market analysis
Organize and control the conduct of customized consumer surveys, quality control of project management, deadlines, and compliance with company standards.
Cooperation with the company headquarters on regular projects and new initiatives in the field of marketing research and data analysis
Develop recommendations for business units and corporate marketing, based on the results of consumer and market insights research.
Fulfill the management orders related to the activities of the department in the areas related to marketing research and information analysis
Requirements: