The On Premise is a Sales- and Marketing-Channel and Red Bull is the undisputed marked leader in this field. On one side over 1 bn cans are sold in the On Premise annually and 2.5 bn of sales are driven by On Premise occasions. On the other side On Premise is the main trial generator, building the brand in a aspirational environment.

As the Key Account Specialist in On Premise you are responsible for driving both the current and future distribution and sales of our product portfolio at the respective Key Accounts in your local market/area. You maximize business opportunities in a profitable way while developing long-term, mutually beneficial relationships with our top chained On Premise customers. You build powerful strategies based on industry- and consumer insights to derive impactful measures which ensure a continuous development of our brand at each of your customers. As a result you deliver business plan targets for sales and distribution for the On Premise channel.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

Alignment with HQ on international strategy, guidelines and customers Identification of the most relevant channels and customers (size and relevance) in the respective market and development of long term visions to drive vertical and horizontal distribution and sales Close alignment with local Marketing on market-relevant industry- and consumer insights and national focus areas Annual business planning for On Premise Key Accounts, including budget- and volume forecast as well as a thought through activation plan for each Key Account Maximization of existing customer performance via effective joint business planning Acquisition of new customers from the relevant national universe Negotiating win/win partnership agreements which add value to both Red Bull’s and the customer’s business Collaborating with internal (other departments) and external stakeholders (including, but not limited to buyers, sales- & marketing managers, controllers, logistic managers and CEOs) to leverage business success Ensuring executional excellence on account level by utilizing (cross-departmental) Measuring success by diligently tracking, analyzing and reporting on performance and areas of growth and opportunity Ongoing data maintenance and optimization in the Key Account Tracker and sharing status on Key Account volume, distribution, execution and agreements twice per year with HQ Establishing and nurturing relationships with key stakeholders (such as distribution partners, industry players and influencers, as well as on site F&B managers, store managers and staff) Being a “Canbassador” and building affinity and understanding of the Red Bull brand and product within network Delivering excellence with Red Bull`s premium brand image in all activities and execution Imroving the Volume of covered Key Accounts by implementing new activations Leading the Kazakhstan Delivery & Online Platform Strategy by showcasing the importance of Delivery & Online Platforms in terms of distribution & volume. Focus on Glovo/Wolt/Yandex Eda/Chocofood applications by implementing new level of execution and driving activations. As well as Glovo/Wolt dark stores operated through this applications 3+ years sales experience (beverage industry preferred)Previous experience in Key Account Management (preferred)Outstanding record of accomplishments in sales and trade marketingSuccessful track record in leading, managing and motivating Field Sales ForcesLocal language + business fluent EnglishExcellent verbal and written communication skillsAbility and skills to effectively sell and negotiateExcellent presentation skills Entrepreneurial approach and mindsetSolution and goal orientedHighly developed analytical skillsAbility to develop and implement successful sales- and trade-marketing strategiesStrong planning, prioritization and organizational abilityProficient in MS office especially Excel and Power PointSelf-motivated and ability to work independently University Degree (business, marketing or similar)Travel 20-30%

On Premise Key Account Specialist

Red Bull

Giving wiiings to people and ideas since 1987

In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

What drives usChasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create: