Performance Analyst / Marketing Analytics Specialist

GoMining , , 2026-03-16 18:26:44

Описание

We are a growth team responsible for basically the growth of the company. We are looking for a Performance Analyst who will own event tracking, attribution quality, and traffic efficiency across mobile and web products.


Responsibilities

    • Implement and maintain event tracking for mobile apps and web platforms.
    • Work with 3rd-party tracking platforms (Adjust, AppsFlyer)
    • Postback setup and reconciliation
    • Integrate and support SDKs (mobile & web) in close collaboration with engineering teams
    • Work with Google Firebase: event configuration and validation funnel, retention, and behavioral analysis
    • Work with Google ICM and Facebook AEM
    • Design and maintain server-to-server (S2S) tracking: client vs server-side event logic
    • Monitoring and resolving data discrepancies
    • Analyze traffic quality and data efficiency:

- Identify low-quality or fraudulent traffic
- Analyze cohort behavior, retention, LTV, and conversion paths

    • Apply anti-fraud techniques:

- Detect abnormal patterns (click spamming, SDK spoofing, bot traffic, attribution fraud)
- Collaborate with platforms and ad networks on fraud prevention
- Build and maintain whitelists and blacklists of traffic sources, placements, and publishers

    • Design and maintain dashboards and performance reports for marketing and business teams
    • Develop forecasting and predictive models:

- Traffic and revenue forecasting

- LTV and cohort-based predictions

- Support experimentation and A/B testing (analysis and conclusions)

Requirements

  • Must-have:
    • 3+ years of experience in performance, mobile, or product analytics
    •  Strong understanding of:

- Event-based analytics

- Attribution models

- Client-side vs S2S tracking

- Traffic quality metrics and fraud patterns

  • Hands-on experience with:

-Appsflyer and/or Adjust

- Google Firebase

- SDK integrations

    •  SQL skills and experience working with raw data
    • Experience collaborating with developers and marketing teams

Nice to Have

  • Experience with BI tools (Looker, Tableau, Power BI, etc.)
  • Experience with anti-fraud tools and methodologies
  • Knowledge of GA4
  • Experience with CDP, DWH, or data pipelines
  • Basic experience with statistical modeling or machine learning

Benefits

  • Professional growth: support for courses, conferences, and English learning (up to 100% coverage).
  • Work-life fit: remote or hybrid format with flexible hours across international teams.
  • Paid leave: up to 28 vacation days +  8 company holidays + 5 personal days per year
  • Recognition programs: structured performance reviews and team awards.
  • Team culture: retreats in international locations (for example, company apartments in Cyprus).

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Карточка вакансии:

  • Должность Performance Analyst / Marketing Analytics Specialist
  • Размещено: 2026-03-16 18:26:44
  • Город , ,
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  • Компания: GoMining