Trade Marketing and Business Development Manager

pladis Kazakhstan Казахстан, Каскелен, проспект Абылай Хана 2026-02-11 07:21:50

Описание

We are looking for a talented Trade Marketing and Business Development Manager who will strengthen our brand presence in retail, boost the effectiveness of promotional activities, and play a key role in connecting Marketing, Sales, and Product teams.

If you think strategically, understand the FMCG landscape, and know how to turn ideas into measurable commercial results — we would love to meet you!

Key Responsibilities

Develop and execute trade marketing solutions

  • Launch new products and promotional campaigns that enhance brand visibility and in‑store performance.
  • Create loyalty and sales‑driving initiatives.
  • Manage promotional activities, discounts, and other trade marketing tools.

Cross-functional collaboration

  • Act as the main link between Product Development, Sales, Marketing, and external partners.
  • Coordinate marketing plan execution with internal teams.
  • Support the Sales team with materials, motivational programs, and communication tools.

Market analytics and insights

  • Monitor sales dynamics, consumer behavior, market trends, and campaign effectiveness.
  • Prepare analytical reports and performance summaries for management.
  • Identify growth opportunities and propose improvement strategies.

Operational support

  • Manage day-to-day tasks of the trade marketing function.
  • Participate in company-wide initiatives and support project execution.
  • Develop and implement effective KPIs for the sales team.

Ideal Candidate Profile

  • Higher education degree.
  • 5+ years of experience in Trade Marketing or FMCG-related roles.
  • Strong understanding of the FMCG market and retail channel dynamics.
  • Ability to analyze large datasets and extract actionable insights.
  • Strategic thinker with excellent project management skills.
  • Proactive, results-driven, and comfortable working cross-functionally.

We Offer

  • The opportunity to influence brand strategy and trade marketing development in Kazakhstan Uzbekistan and Kirgizstan.
  • A stable and dynamic work environment.
  • Participation in major product launches and large-scale marketing projects.
Professional development and career growth opportunities within the company

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Карточка вакансии:

  • Должность Trade Marketing and Business Development Manager
  • Размещено: 2026-02-11 07:21:50
  • Город Казахстан, Каскелен, проспект Абылай Хана
  • Зарплата:
  • Компания: pladis Kazakhstan