National Promo/Program Organization to Enhance Brand Presence in Various Sales Channels: Organizing national promotional programs to improve brand representation in various sales channels. Be elaborate catman basic principles per key categories.
Market Trend Monitoring: Constant analysis of market trends and competitive environment to adapt POSM strategy and execution to current market conditions.
Supplier Interaction: Selecting and managing external suppliers and partners, including printers, manufacturers, and logistics companies.
Budget Management: Monitoring and managing the budget allocated for the development and production of POSM materials, instore branding, ensuring expenditure optimization.
Cross functional interaction: Close collaboration with Marketing, Sales, and production departments to ensure timely and effective project completion.
Develop and execute product launch and market positioning strategies, considering target audience nuances and competitive landscape.
Analyze market research, trends, and consumer behavior to determine optimal product introduction approaches.
Manage the development/delivery of marketing materials, including advertising campaigns, product presentations, and press releases.
Collaborate with sales and marketing teams to craft effective demand generation and product promotion strategies.
Identify key performance indicators and analyze deployment results to continually optimize approaches.
Manage trade marketing activities, including trade promotions, merchandising, and channel-specific marketing initiatives, to support sales and distribution goals
Requirements:
Bachelor's degree in Marketing, Business Administration, or a related field
Fluent spoken and written Russian and English (Intermediate +)
Proven experience in shopper marketing, CATMAN management, or a similar role
Strong understanding of market trends, shopper behaviour, and competitive landscape (Central Asia markets mainly)
Exceptional project management and organizational skills
Effective communication and interpersonal abilities
Strong analytical and strategic thinking capabilities
Team player and result-oriented attitude
Conditions:
A temporary employment contract (maternity leave cover)
Comprehensive Health and Life insurance
Partial meal allowance
Annual bonus
Flexible schedule and ability to work remotely according to company policy
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от 200000 до 300000 KZT
English Zone Almaty
Казахстан, Алматы, проспект Назарбаева, 220/3
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от 600000 до 1000000 KZT
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6 дней назад
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от 600000 до 1000000 KZT
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2 дня назад
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Казахстан, Алматы
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от 410000 KZT
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19 дней назад
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