Brand manager

АНТАЛ БИЗНЕС РЕШЕНИЯ (ТМ Antal Kazakhstan) Казахстан, Алматы 2025-09-05 15:04:57
Откликнуться на almaty.hh.kz

Описание

An international FMCG company (operating in a restricted-promotion segment) is considering candidates for the position of Brand Manager.

Key Responsibilities:

  • Develop and implement brand strategies based on market data and consumer insights.

  • Plan and launch new products: analyze trends, develop packaging design, and forecast sales.

  • Formulate pricing strategies considering competition and brand perception.

  • Conduct marketing analytics (Nielsen, Retail Audit): analyze sales, market share, trends, and promo effectiveness.

  • Prepare reports and dashboards for management, maintain database accuracy (SKU, pricing, market share).

  • Conduct field brand quality control: engage with consumers, test products, evaluate POSM, and monitor shopper behavior.

Requirements and Qualifications:

  • Minimum 5 years of experience in brand management.

  • Knowledge of Nielsen, Retail Audit, and pricing fundamentals.

  • Fluent English proficiency.

Откликнуться на almaty.hh.kz

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Карточка вакансии:

  • Должность Brand manager
  • Размещено: 2025-09-05 15:04:57
  • Город Казахстан, Алматы
  • Зарплата:
  • Компания: АНТАЛ БИЗНЕС РЕШЕНИЯ (ТМ Antal Kazakhstan)