Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.
In this role you will...
Understand expert local insights and key barriers of Haleon brands advocacy.
Understand competitive activities and their impact on expert advocacy in Cluster.
Define top claims and RTBs required to deliver right mindset shift per target and segment, as well as delivery of Advocacy KPIs
Define of the most effective connection channels with defined HCPs targets. Close co-operation with Marketing, Sales and F2F Expert Engagement team, including (and not limited to): face to face, digital, conferences, events
Closely co-operate with CEE Expert Lead to understand key global/ CEE learnings.
Understand objectives and content of globally and CEE developed toolkits. Understand opportunities and challenges with using those locally.
Adapt global/ CEE toolkits to local needs.
Where required, deliver local expert marketing toolkits, if global/ CEE ones do not meet specific local requirements.
Oversee and constantly optimize the expert budget and budget phasing for the country/cluster.
Participate at F2F Expert Engagement briefings and seeks constant feedbacks and understanding of local expert insights
Participate in Export Markets Business Reviews and collaborates with marketing teams/ BU to identify and approve mitigating actions to deliver Brand/Brands financial commitments.
Effectively influence a number of stakeholders to ensure buy-in to recommended strategies and plans
Engage and energizes internal and external stakeholders on the Expert strategy and marketing plans for a the cluster
Build powerful relationships with Marketing, Medical and CEE Marketing Team
Why you?
University Degree preferably in Healthcare or Life Sciences
Fluent English, Russian (east Cluster only)
Minimum 8 years of experience in expert marketing or marketing with Consumer Healthcare or FMCG companies, developing and implementing expert strategies & plans
Experience in cross-functional cooperation with commercial, marketing functions
Knowledge of expert trends and solutions on the BU level and cluster/country level
Experience managing and cooperating with agencies and vendors
Proven track record of influencing senior stakeholders in an organization.
Proven track record in matrix organization
Proven track record of problem solving
Strong relationships building
Being bold in moving things forward, pragmatic in turning data into actions, brings outside in
Strong commercial and financial acumen
Results driven, resilience, problem solving and decision making
#Li-hybrid
Why Join Us?
None of us should ever feel like we are standing still. At Haleon, we believe inprogress and development. You’ll be part of a team that values dedication and innovation, and you’ll be rewarded with:
A competitive base salary
Contract of employment
Annual bonuses that reflect Haleon’s performance
Life insurance and pension plan
Private medical package with additional preventive healthcare services for employees and their eligible
Sports cards (Multisport)
Health and wellbeing programmes that take care of you physically and mentally.
Pension plan membership and savings programmes
Possibilities of development within the role and company’s structure
Childcare support
Recognition programmes that reward incredible contributions
< our philosophy to hybrid work
Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Accommodation Requests
If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.