AIFC Authority is looking for a highly skilled Senior Marketing Specialist to drive strategic marketing efforts and support our business objectives.

Key responsibilities

• Develop and implement marketing strategies to promote AIFC’s products and business initiatives.
• Define clear positioning and messaging for AIFC’s offerings to establish market differentiation.
• Collaborate with product teams to create and execute go-to-market (GTM) strategies for new and existing products.
• Align marketing activities with business development and sales teams to enhance lead generation and customer engagement.
• Execute multi-channel marketing campaigns to maximize reach and impact.
• Utilize marketing automation tools to streamline processes and improve engagement.
• Work closely with internal teams (sales, product, legal, and business development) to ensure marketing efforts align with organizational goals.

• Monitor, analyze, and report on the effectiveness of marketing campaigns, digital channels, and lead generation efforts.
• Use data-driven insights, customer feedback, and competitive analysis to refine marketing strategies.
• Generate reports on marketing performance, return on investment (ROI), and key success metrics for senior management.
• Continuously evaluate and optimize budget allocation for maximum marketing impact.

• Identify and leverage emerging marketing trends, tools, and best practices to enhance AIFC’s market presence.
• Experiment with new marketing tactics to improve engagement and conversion rates.
• Perform additional responsibilities as assigned by the Line Manager.

Qualifications & experience

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. A Master’s degree is preferred.
• 3-5 years of experience in marketing roles or related fields with increasing responsibilities.
• Proven expertise in executing marketing strategies for product promotion and brand visibility.
• Strong knowledge of digital marketing, content marketing, and lead generation.
• Ability to analyze marketing performance metrics to drive efficiency and effectiveness.
• Experience in budget management and performance measurement.
• Proven track record of collaborating with sales teams to align marketing strategies with business objectives.
• Exceptional project management, communication, and stakeholder engagement skills.
• Proficiency in CRM systems, marketing automation, and analytics tools is an advantage.
• Strong analytical thinking, problem-solving, and attention to detail.
• Ability to present data and insights effectively to stakeholders.
• Excellent time-management, organizational, and follow-up abilities.
• Proficiency in English, Russian, and Kazakh.

What we offer:

• Be a part of a one-of-a-kind financial center that combines the best practices of advanced financial centers worldwide.
• Collaborate with some of the most skilled professionals in the country.
• Enjoy a social package that includes voluntary medical insurance.
• Work in a comfortable building equipped with cafeterias and recreation areas.

Equal opportunity Employer:

At AIFC Authority, we are committed to providing equal employment opportunities to all qualified individuals. We believe that a diverse and inclusive workforce enhances our creativity, innovation, and overall success. We welcome and encourage candidates from all walks of life to apply and join our team.

Your career growth and contribution are waiting at AIFCA!