Brand Manager
Responsibilities:
Brand Strategy Development:
Lead the development and execution of comprehensive brand strategies aligned with the company's objectives and market needs.
Utilize research findings to refine brand positioning, messaging, and unique selling propositions to meet market needs effectively.
New Product Launch:
Launching plan preparation based on market trends and consumer insights. Monitor market development, consumption trends, the competitive scenarios, to identify new opportunities and new trends.
Manage the development of the product and packaging design/naming based on HQ Brand Group guidelines, best practices, and market dynamics.
Support in preparation of sales projection data and forecasting by Sales Planning.
Pricing strategies:
Prepare pricing strategies considering market conditions and consumer perception.
Analyze pricing data, trends, and competition to recommend pricing adjustments for existing and new products.
Market Research and Analysis (Nielsen and Retail Audit):
Analyze market data to identify patterns, opportunities, and potential threats. Interpret findings to provide actionable insights.
Utilize statistical analysis techniques to extract meaningful insights from data:
Descriptive analysis: Summarize key metrics such as sales, market share, distribution.
Comparative analysis: Compare performance metrics across different products, regions, time periods.
Trend analysis: Identify patterns and trends in market dynamics and competitor activities.
Correlation analysis: Explore relationships between various factors such as pricing, promotions, and sales performance.
Prepare clear and concise reports, presentations, and dashboards to communicate key findings and recommendations to management and cross-functional teams.
Maintain and update required information for DWH (SKU base, pricing, M/S, etc.)
Field Brand Quality Control
Dedicate 2 days per week to field research, which involves direct interaction with consumers in various locations such as stores, universities, and crowded public places.
Engage with consumers to test the product, gather their feedback, and observe their reactions.
Collect feedback on in-store advertising to assess the effectiveness of POSM. This includes understanding consumer perceptions and identifying potential improvements.
Observe consumer behavior and purchasing patterns in natural settings to gain insights into decision-making processes and preferences.
Observe, analyze, and interpret data collected from field research. Prepare detailed reports and presentations to share findings with the responsible teams.