At Inlab, we are looking for a culturally fluent, idea-driven Senior Creator who deeply understands Kazakhstan — its people, language, humor, tensions, ambitions, and everyday realities across both urban and regional contexts. While Kazakhstan will be the primary market and area of expertise, this role will also contribute to projects across EMEA, helping translate local insights into ideas that resonate across diverse cultures and audiences. The role requires someone who can not only generate ideas, but also confidently present and sell them to clients, stakeholders, and teams.
Key Responsibilities
Develop culturally relevant creative concepts and campaigns rooted in authentic insights about Kazakhstan.
Translate local behaviors, tensions, humor, language, and social dynamics into strong brand storytelling and communication ideas.
Adapt creative thinking and cultural insights for campaigns across multiple EMEA markets when required.
Work across copywriting, creative strategy, conceptual development, and campaign ideation.
Collaborate with internal teams, clients, strategists, and production partners to bring ideas from concept to execution.
Present creative ideas in a persuasive and compelling way to clients and stakeholders.
Contribute to brand positioning and communication strategies for major brands and corporate clients.
Ensure creative work feels locally authentic without relying on superficial or stereotypical cultural representation.
Stay closely connected to shifts in contemporary Kazakh culture, language, media, internet trends, and social conversations.
Develop an understanding of broader EMEA cultural contexts and market nuances to support regional projects.
Help shape work that is modern, globally relevant, and deeply connected to local identity.
Skills and Expertise Needed
Deep understanding of Kazakhstan’s culture, language, and social dynamics.
Fluency in Kazakh and Russian; English proficiency is required.
Strong storytelling, writing, and communication skills.
Ability to develop, present, and defend original creative ideas.
Experience in creative agencies, media, content, or related creative fields.
Strong portfolio of culturally relevant work.
Experience working with brands or corporate clients is preferred.
Background in copywriting, art direction, comedy, journalism, screenwriting, or cultural/media projects of at least 5 years.
Ability to work across different cultural contexts and adapt ideas for diverse audiences across EMEA.
Please attach the link to your portfolio below. Without it, your application will not be considered