TheSoul Publishing is one of the world’s most prolific digital media companies and a leading creator business platform. Our original video, animation, and editorial content are available in 21 languages across 50 platforms and 21 sites, going viral globally and generating 25 billion monthly views on social media, with over 2 billion followers.
As a media powerhouse, we provide creators and brands with a wide range of services, leveraging our expertise in content distribution, localization, and social media management. We’re the authors of global phenomena like 5-Minute Crafts and BrightSide and continue to expand in the creator economy, as seen in our acquisitions of Mediacube and Underscore Talent.
We're a dynamic, remote-first global team—fostering award-winning creativity, a no-red-tape approach, and great vibes!
We are currently looking for a Senior Influencer Manager / Lead to join our Special Projects team and support the launch and execution of influencer campaigns for our Music Label. This is a project-based role, where you will take the lead in developing and implementing creative promotion strategies for both original tracks and managed artists.
Responsibilities:
- Develop and implement influencer-driven music promotion strategies for TheSoul Music (original O&O tracks and managed artists).
- Continuously expand and maintain a database of influencers on TikTok, YouTube, Instagram, Snapchat, and other platforms.
- Select influencers aligned with campaign goals, spanning nano, micro, mid-tier, and top-tier levels.
- Establish and maintain communication with influencers and agents: negotiate terms, close agreements, and manage ongoing relationships.
- Oversee the full campaign cycle: from sourcing and negotiations to creative brief writing, approvals, and reporting.
- Review and approve scripts, draft videos, and final creatives to ensure content quality and brand consistency.
- Manage campaign budgets, monitor expenses, and optimise performance.
- Track key performance metrics (reach, engagement, ROI, etc.), prepare reports, and present results to stakeholders.
- Monitor current content trends on TikTok, YouTube Shorts, Instagram Reels, and Snapchat Spotlight, integrating them into promotion strategies.
- Collaborate with internal teams (PR, SMM, production, A&R) to ensure comprehensive promotion of releases.
- Analyse competitors’ activity and identify new opportunities for growth.
Requirements
- 4–5+ years of proven experience in influencer marketing, specifically in music and artist promotion.
- Track record of executing medium- to large-scale campaigns (e.g., music seeding, artist promotion).
- Strong ability to attract, negotiate with, and manage influencers at all levels.
- Experience in writing and executing creative briefs.
- Skilled in reviewing and approving influencer content, ensuring both quality and alignment with goals.
- Excellent organisational skills: able to assign tasks, oversee deliverables, and ensure deadlines are met across multiple projects.
- Solid understanding of social media and music platform dynamics.
- Proactive, detail-oriented, and adaptable to fast-paced, remote-friendly environments.
- Strong communication and negotiation skills.
- Fluent in English (written and verbal).
Benefits
- Project-Based Collaboration: Work on exciting projects with a flexible schedule—around 6 hours per working day—so you can balance productivity and creativity.
- High-Impact Campaigns: Contribute to major influencer campaigns in the music industry, helping artists reach audiences around the world.
- Global Influence: Play a direct role in shaping the promotion of music releases and artist growth on a worldwide scale.
- Competitive Salary: We respect the candidate’s competence, so we discuss the salary individually and offer a truly competitive one, along with performance-based bonuses.
- Flexible Work Options: Work from home, your favorite café, or anywhere that sparks your creativity. Enjoy the freedom with remote work options that fit your lifestyle.
- Creative Vibes and an International Team: 80% of our employees are creators working from 70+ countries, producing awesome content for billions of followers worldwide.
- Talent Growth: Engage in transparent knowledge sharing within the company and our internal academy, offering 470+ courses—learn, teach, or both, and shape your path to expertise.
- Seamless Operations: An ecosystem that fuels new ideas, promotes transparent task management, empowers flexible collaboration without time constraints or meetings—no red tape, just results!
We appreciate your interest in our job opportunities and our company. Our team carefully evaluates each application to identify the most suitable candidates for the role. Due to the high volume of applications received, we may not be able to respond to every applicant. However, if your qualifications align with our requirements, we will contact you to discuss the next steps in the selection process.