About Academy of the Digital Industries
ADI was born out of a simple need: we couldn’t find enough professionals with the right digital skills, so we decided to train them ourselves.
What started in 2018 as a grassroots initiative in Tbilisi has evolved into a global Edtech platform with over 30,000 alumni.
Our programs are built by experts, designed around real world demands, and delivered in an environment of collaboration, curiosity, and growth.
In 2023, we partnered with Tether to take our mission global, expanding access to practical, career-boosting education for learners everywhere. Today, we’re building the next generation of digital professionals: marketers, designers, coders, and creators who don’t just want a job, they want to make an impact.
We’re guided by values we truly live by: putting people first, staying curious, doing excellent work, and taking ownership.
And we’re just getting started.
Role Overview
The Sales Manager is responsible for leading a team of Sales Development Representatives (SDRs) to achieve enrolment targets for ADI’s portfolio of short courses. This role combines direct sales execution with team management, tactical leadership, CRM discipline, and operational rigour. The Sales Manager is accountable for the overall performance, structure, and conversion success of the local sales function.
Key Responsibilities
Lead, manage, and coach a team of 2–6 SDRs to exceed monthly and quarterly sales targets
Take direct responsibility for converting high-intent leads and delivering personal sales outcomes
Monitor and enforce CRM discipline, lead handling compliance, and accurate deal pipeline reporting
Implement structured daily, weekly, and monthly sales routines
Train and onboard new team members using ADI's proven sales model
Track performance using sales metrics and dashboards, and act on underperformance immediately
Coordinate with marketing to maintain lead volume, lead quality, and campaign feedback loops
Identify, scope, and implement tactical improvements to sales process and operational efficiency
Report regularly on sales forecasts, pipeline health, individual performance, and conversion rates
Requirements
+5 years of B2C sales experience, with at least 2 years in a Sales leadership or team management role
Proficient in Russian/Kazakh; conversational English
Proven track record of meeting or exceeding individual and team-based revenue targets
Experience managing short-cycle, high-volume sales funnels
Strong understanding of structured sales process, qualification, and objection handling
Demonstrated ability to lead performance reviews and conduct targeted coaching interventions
Proficient in CRM tools (Zoho preferred) and data-driven sales reporting
Excellent communication and time-management skills in remote or hybrid work environments
Self-directed, execution-focused, and performance-oriented
Experience in student recruitment or online education sales will be a plus.
What do we offer?
Friendly working environment (We're dead serious!)
Work self-reliantly
Remote work
Unlimited access to our platform's courses (and discounts for family members)
Referral Program
Paid Time Off