Consumer Activation Specialist

АНТАЛ БИЗНЕС РЕШЕНИЯ (ТМ Antal Kazakhstan) Казахстан, Алматы 2025-08-11 13:01:25

Описание

Обязанности:
  • Планирование и реализация стратегии по продвижению брендов на территории
  • Управление полевой командой (специалисты по взаимодействию с потребителями, супервайзеры агентств)
  • Проведение активаций в торговых точках, HoReCa и на массовых мероприятиях
  • Анализ поведения потребителей и выявление точек роста
  • Разработка и внедрение потребительских инициатив
  • Оценка эффективности мероприятий и регулярная отчётность
  • Построение долгосрочных отношений с торговыми партнёрами и подрядчиками
  • Взаимодействие с внутренними отделами: маркетинг, трейд-маркетинг, продажи, HR
  • Контроль бюджета, документооборота и качества предоставляемых услуг
  • Участие в подборе, обучении и развитии команды
Требования:
  • Опыт работы в полевом маркетинге, трейд-маркетинге, FMCG или смежных сферах
  • Навыки управления командой и взаимодействия с подрядчиками
  • Умение работать с аналитикой, планами, полевыми данными
  • Организованность, инициативность, лидерские качества
  • Уверенное владение Excel и презентационными инструментами
  • Готовность к работе в полях и к командировкам
  • Владение английским языком не ниже upper-intermediate

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Карточка вакансии:

  • Должность Consumer Activation Specialist
  • Размещено: 2025-08-11 13:01:25
  • Город Казахстан, Алматы
  • Зарплата:
  • Компания: АНТАЛ БИЗНЕС РЕШЕНИЯ (ТМ Antal Kazakhstan)