Responsibilities:

Collect Consumer Data:

• Ensure accurate and compliant collection of consumer data from various touchpoints: Kaspi, offline stores, online website, and lead generation campaigns.
• Gather and validate customer information from both online and offline sources.
• Maintain data quality standards and ensure compliance with local legislation and company policies.
• Identify new opportunities to enrich consumer profiles.

Maintain and Manage Consumer Data in CRM Database:

• Control data accuracy and completeness in the CRM system.
• Develop and maintain segmentation models for targeted communication.
• Regularly update and clean CRM databases.
• Build and manage customer segments based on behavior, demographics, and other factors.

Elaborate CRM Concept and Activities Plan:

• Plan CRM campaigns and initiatives within approved budget allowances.
• Develop detailed CRM activity plans and timelines.
• Estimate costs and ensure alignment with budget constraints.

Execute CRM Activities:

• Implement CRM campaigns and activities according to the roadmap.
• Coordinate cross-functional execution (GTM, sales, finance, etc.).
• Set up and deploy email, SMS, and loyalty campaigns.
• Manage campaign workflows and monitor performance.

Data Analytics, Reporting, and Continuous Improvement:

• Track and analyze CRM performance.
• Recommend improvements based on insights.
• Create regular CRM reports and dashboards (KPIs, campaign results, etc.).
• Identify and implement process improvements for CRM efficiency and effectiveness.

Requirements:

• Minimum of 5 years of experience in CRM.
• Proficiency in working with CRM systems and analytical tools.
• Experience in retention strategies and loyalty programs
• Strong data processing skills and attention to detail.
• Ability to organize and plan workflows effectively.
• Knowledge of segmentation techniques and targeted communication.
• Team player with the ability to coordinate cross-functional projects.

Preferred Qualifications:

• Experience in e-commerce, retail, or service industries.
• CRM or loyalty certification.
• Familiarity with digital marketing, SAP marketing cloud and automation tools.