Description
Summary:Position Overview:
The Strategic Intelligence Senior Director will play a crucial role in leading the integrated insight agenda of the Operating Unit (OU), which includes data strategy, macro and industry, competitive intelligence and strategy development in response to internal and external trends. This position is essential in identifying opportunities and trends, providing actionable insights that drive OU growth and competitive advantage. By utilizing advanced data analytics and market intelligence, they will anticipate industry and competitive shifts and translates insights into strategic initiatives which align with Eurasia Middle East (EME) strategy. Working collaboratively with cross-functional teams, this role ensures that insights are effectively communicated across the organization, enabling informed decision-making and fostering strategic foresight.
Reports to: OU VP Strategy
Direct team responsibility: Has 3 direct reports
Connecting Insights
Lead the development of actionable insights by leveraging diverse information sources to craft a compelling business strategy within EME.Chair the Insights Integration cross-functional forum to enhance collaboration and dissemination of insights across the organization, fostering data-driven mindset and insights-driven strategy and action planning across OU.Build a forward-thinking data strategy with DAO and Platform Services.Serve as a partner to Coca-Cola bottler teams, ensuring alignment on data, insights, and competition opportunities.Contribute to global, OU, and market-level cross-functional projects as the voice of strategic insights.Opportunity Mapping
Support the development of LRP and ABP by delivering key regional insights and leading macro and industry insights forecastsLead advanced analytics, including market mix modeling and ad-hoc research, and serve as the strategic liaison with data and insight agencies.Identify and implement opportunities for leveraging new digital tools and AI to enhance insight development.Horizon Scanning & Competitive Strategy
Monitor market trends and beverage category dynamics within T6 markets in EME to identify potential opportunities and risks for the TCCC portfolio.Enhance Long Range Plans by prioritizing "where to play" decisions, ensuring alignment with market opportunities, and maximizing competitive advantage through a competitive lens.Identify key market opportunities and threats, providing strategic recommendations to senior leadership during monthly and quarterly routines.Lead competitive gaming exercises with franchise strategy partners to stress-test and refine strategies, optimizing annual business planning.Assess growth opportunities through innovation, partnerships, or acquisitions to ensure future competitive advantage.Key Requirements
Holistic Insights & Data Literacy: Strategically connect strategic and competitive assessments with the company's vision and direction, leveraging advanced data literacy to transform diverse internal and external data into insights that drive competitive advantage.Strategic Thinking & Insight to Action: Synthesize complex insights, define strategic direction with holistic approach, effectively translating insights into actionable business solutions.Strategic Problem Solving: Partner with senior leaders to foster action based on industry and competitive strategies, prioritizing efforts and engaging key stakeholdersStakeholder Engagement & Communication: Effectively identify, influence, and align senior stakeholders, OULT and system partners, utilizing structured storytelling to communicate business performance and foster engagement.System Knowledge & Facilitation Skills: Apply broad system knowledge and facilitation skills to drive meaningful conversations into practicable solutions, leveraging agile methodologies to enhance execution.Experience
+10 years of experience in several Business Development roles, such as Strategy, Marketing, Business Planning, RGM, Insights, and/or Finance.Essential experience: Strategy, Data & Analytics and Insight related functions or roles with a focus on external competition.Preferred experience in FMCG or Management Consultancy (Retail/FMCG facing)Travel requirements:
Up to 15-20% of travel requiredSkills: