Market Insights Lead Specialist

Amway Central Asia Казахстан, Алматы 2025-03-13 08:21:19

Сипаттама

Are you a data-driven marketing professional with a passion for understanding consumer behavior? We're looking for a skilled Market Researcher to join our team and lead full-cycle research projects that directly impact our business strategy.

What you'll do:

  • Lead all aspects of market research projects, from identifying customer needs and defining target audiences to analyzing data and presenting actionable insights.
  • Collaborate with internal teams (sales, shopping centers, communications, etc.) and external agencies to ensure research aligns with business goals.
  • Develop research hypotheses, propose methodologies, and manage the tender process for selecting contractors.
  • Oversee data collection, analysis, and reporting, transforming raw data into compelling stories and recommendations for internal clients.
  • Conduct independent presentations on research findings, providing strategic conclusions to inform business decisions.
  • Conduct desk research, trend analysis, and market reviews to identify opportunities and inform product development.
  • Contribute to brand building by providing data-driven insights on brand concept and product advantages.
  • Analyze business performance data at both micro and macro levels, delivering insights and strategic recommendations to internal stakeholders.
  • Manage research budgets, negotiate with contractors, and ensure effective collaboration.

What you'll need:

  • Bachelor's degree.
  • 3+ years of experience in marketing research and analysis.
  • Strong understanding of quantitative research methods; qualitative research experience is a plus.
  • Proven project management skills and ability to prioritize tasks effectively.
  • Excellent English communication skills (Upper-Intermediate+).
  • Proficiency in Excel, PowerPoint, and online survey programming tools.
  • Strong analytical skills and attention to detail.
  • Excellent communication and presentation skills.

Benefits:

  • Full-time employment
  • Hybrid work format (combining office and remote work with flexible start times)
  • Employee discount on company products
  • Private medical insurance from day one
  • Opportunities to participate in global projects
  • Opportunities for horizontal/vertical career development

Ұқсас бос орындар

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Карточка вакансии:

  • Қызмет атауы Market Insights Lead Specialist
  • Размещено: 2025-03-13 08:21:19
  • Қала Казахстан, Алматы
  • Зарплата:
  • Компания: Amway Central Asia