About the Role

The Media Manager is responsible for developing and executing strategic media plans that drive brand awareness and growth. This role requires a deep understanding of media analytics, digital platforms, and evolving media landscapes, with a strong focus on brand awareness growth and cross-channel optimization.

Key Responsibilities

1. Media Planning & Management

• Media Mix Development (TV, Digital, OOH): Build and optimize media mix strategies for each country and franchise based on target audience insights and media consumption patterns.
• Media Performance Analysis: Conduct in-depth analysis of media performance across all digital and traditional channels, utilizing analytics tools to track consumer experience and identify optimization opportunities.
• Media Effectiveness Assessment: Evaluate the effectiveness of each media touchpoint against defined business and consumer experience objectives, identifying strengths, weaknesses, and areas for improvement.
• Action Plan Implementation: Develop, implement, and oversee action plans to enhance media touchpoint effectiveness, collaborating with relevant internal departments.
• Media Innovation: Drive innovation by exploring and experimenting with new media frontiers, partnering with external stakeholders (major digital platforms such as Yandex and TikTok) to integrate cutting-edge media solutions.

2. Analytics & Reporting

• Performance Tracking & Optimization: Monitor, analyze, and report on media campaign performance on a regular basis, delivering actionable insights and recommendations to key stakeholders.
• Strategic Learnings: Extract key learnings from campaign data and adapt successful strategies for scale across different markets or future campaigns.

3. Internal Stakeholder Collaboration

• Cross-Functional Alignment: Collaborate effectively with brand, trade marketing, and commercial teams to ensure integrated, consistent brand messaging and seamless strategy execution across all touchpoints.

Candidate Profile

Experience & Background

• 3–5 years of experience in media planning, media buying, or a related role — ideally within FMCG, beauty, or consumer goods industries.
• Proven track record of managing multi-channel media campaigns (TV, Digital, OOH) from planning to post-campaign analysis.
• Experience working with or alongside media agencies and digital platforms.

Skills & Competencies

• Media Expertise: Strong knowledge of media planning principles, media mix modeling, and channel-specific KPIs.
• Analytical Mindset: Proficiency in media analytics tools. Ability to translate data into clear, actionable recommendations.
• Digital Savviness: Solid understanding of digital media ecosystems, programmatic advertising, social media platforms, and emerging digital trends.
• Project Management: Ability to manage multiple campaigns simultaneously, with strong attention to detail and respect for deadlines.
• Communication: Clear and confident communicator, able to present complex media strategies to non-specialist audiences.
• Collaboration: Strong team player with the ability to work cross-functionally across diverse internal teams.