Attention Candidates:

We are looking for an experienced marketing professional capable of managing multiple projects, including the main school and its branch. The ideal candidate will ensure a steady flow of high-quality applications and drive increased conversion to enrollment across both schools through systematic marketing and close collaboration with the sales and academic departments.
This role requires a professional with proven experience managing multiple projects simultaneously, strong data-driven decision-making skills, and the ability to deliver measurable results in a dynamic educational environment.

Purpose of the Role

Ensure a steady flow of high-quality applications and increase conversion to enrollment for two schools through systematic marketing, close collaboration with sales, academic teams, and management of multiple marketing projects.

Key Responsibilities

Marketing Strategy & Planning

• Develop and implement marketing strategies for two schools
• Build and manage the marketing funnel: lead → registration → testing → enrollment
• Conduct market and competitor analysis
• Develop positioning and USP for each school
• Build and develop B2B and B2G partnership channels

Project Management

• Simultaneously manage marketing for two schools
• Manage multiple marketing projects at the same time
• Plan marketing activities for each school
• Allocate budgets and resources across projects
• Monitor execution of marketing plans for each school

Performance & Analytics

• Analyze acquisition channel effectiveness (digital, offline, referrals)
• Monitor KPIs (leads, cost per lead, conversion rates)
• Prepare monthly performance reports for Directors and Founders
• Take ownership of marketing performance and results

Sales Collaboration

• Work closely with the sales department
• Analyze conversion at each stage of the funnel
• Identify bottlenecks and growth opportunities
• Improve scripts and customer touchpoints

Brand & Communications

• Monitor and develop social media and content strategy
• Ensure consistent brand image across all communications
• Develop and strengthen school brands

Contractor & Campaign Management

• Manage contractors (targeting, SMM, design, video production)
• Plan and execute marketing campaigns
• Organize and promote events (Open Day, testing, etc.)

Areas of Responsibility

• Responsibility for quantity and quality of leads across both schools
• Responsibility for cost per lead (CPL)
• Responsibility for conversion to enrollment (in collaboration with sales)
• Responsibility for class occupancy levels
• Responsibility for development of B2B and B2G channels
• Responsibility for consistent school branding and communications
• Responsibility for results, not just processes

Requirements

• Higher education in Marketing / Management (Preferred: KBTU, Nazarbayev University, KIMEP, SDU, Narxoz, MAB, foreign universities)
• 10+ years of marketing experience
• Proven experience managing multiple projects simultaneously
• Experience managing marketing for two or more projects / campuses
• Experience in B2B and B2G marketing
• Strong analytical skills and data-driven decision-making
• Understanding of digital marketing tools (targeting, analytics, CRM)
• Experience managing contractors and cross-functional teams
• Strong systems thinking
• Results-oriented mindset

Nice to Have

• Experience in the education sector
• Experience in the premium or mid+ segment
• Brand building experience
• Experience scaling multiple projects
• Copywriting and product packaging skills

Conditions

• Opportunity to influence the strategy and development of two schools
• Work in a strong team and a rapidly growing project
• Performance-based bonuses (discussed individually)