Trade & E-Retail Manager

АНКОР Центральная Азия Казахстан, Алматы 2025-08-15 07:45:20

Описание

Обязанности:
  • Sales & Forecasting:

  • Collecting and consolidating sell-out data by product, product line, POS, client, etc.

  • Trade Marketing:

  • Development and implementation of trade marketing programs: window displays, co-op activities, spraying, GWP, and trade incentive programs.

  • Merchandising development and control (Fr, MUP, SK).

  • Ensuring effective communication with trade partners based on brand requirements and client needs.

  • Developing and controlling client stock recommendations.

  • Marketing:

  • Implementation of marketing programs.

  • CRM management: database maintenance, email campaigns, and in-store activities.

  • Gathering competitor activity insights.

  • Analysis & Reporting:

  • Systematic analysis of activity effectiveness, including collection and evaluation of sales data, conversion rates, and other key metrics.

  • Preparing reports on completed activities and presenting outcomes to management.

  • E-commerce:

  • Managing product catalogs on retail partner websites.

  • Planning, coordinating, and executing customer engagement activities and promotional campaigns.

  • Developing special pricing offers and analyzing campaign performance.

  • Managing loyalty programs including newsletters, app notifications, and SMS.

  • Team Coordination:

  • Coordinating and managing the work of Brand Consultants, makeup artists, and cosmetologists.

  • Actively involving team members in brand tasks and delegating responsibilities where appropriate.

  • Market analysis and data collection.

  • Control and maintenance of merchandising materials.

  • Assisting with PR and other projects (trainings, events for BCs and store managers).

  • Launch event reporting.

  • Summarizing contest results and organizing winner trips.

Требования:
  • Experience in marketing and trade marketing — at least 3–5 years.

  • Background in FMCG, consumer electronics.

  • Fluent English (both written and spoken).

Условия:
  • Competitive salary.

  • Official employment.

  • Voluntary health insurance (VHI) after the probation period.

  • Mobile phone expenses covered.

  • Paid annual vacation.

  • Work in a dynamic team with well-known brands.

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Карточка вакансии:

  • Должность Trade & E-Retail Manager
  • Размещено: 2025-08-15 07:45:20
  • Город Казахстан, Алматы
  • Зарплата:
  • Компания: АНКОР Центральная Азия